Vegetarians International Voice for Animals

Current campaigns

This page lists what we are focussing on at the moment. Act today to save animals. Please support our important work by donating or joining Viva! today.

Britain's Hardest Working Mother

30 March, 2014 is Mother’s Day. Do you know who Britain’s hardest working mothers are? Head over to and help give them a voice!

Dairy cows have their newborn babies snatched away so we can drink their milk. Impregnated again two months later and producing extremely high amounts of milk, their bodies are under so much strain they are exhausted by the age of five. Help us break this cycle of suffering and say no to milk!

Take part in our Week of Action, 24-30 March:

Latest news: January 2014 - Viva! has launched a campaign to urge the Government to ban the importation of foie-gras in light of the recent upholding by the World Trade Organisation of the EU-wide ban on seal products. We believe that this now makes an import ban more achievable. That is why we need your support to help stop this terrible cruelty. Please sign and share our petition.

January 2014 - Not a single supermarket in Denmark now sells foie-gras after chain Superbest (who had previously been the biggest seller in the country) dumped it. All-in-all 2,500 stores across the country have now prohibited its sale!

The news comes from Danish animal group Anima who stepped up campaigning in light of the major press and public outrage caused by Viva! and L214’s joint investigation into French producer Ernest Soulard (who previously supplied Gordon Ramsay). Our shocking footage (see below for the link) made major headlines in Scandinavian press and was shown to millions on television. It even led to Denmark’s top chef publicly dumping it.

And now our friends from NOAH have told us the good news that supermarket chains in Norway are also now dumping foie-gras! Thank you for helping make this possible.


eBay are the last online retail giant in Britain seemingly willing to profit off the sale of what are essentially the diseased livers of tortured birds. All major UK supermarkets have taken the ethical decision not to sell foie-gras and - thanks to you - Amazon dumped it because of the 10,000 signatures collected by Viva!.Read the report on Viva!'s new campaign in the Daily Mirror.

So, what is foie-gras still doing for sale on eBay? Sign the online petition today and tell them to drop foie-gras cruelty.

Footage taken inside foie-gras producer Ernest Soulard this year shows suffering on an almost unimaginable scale and has sparked a joint investigation by Viva! and French group L214. The film is some of the most disturbing and heart-breaking we have seen in our 20 year history.

It proves beyond a shadow of a doubt that foie-gras production is so barbaric that it should have no place on British menus.Gordon Ramsay dumped Soulard as a supplier but continues to serve it from other suppliers. Watch the shocking footage and contact Gordon Ramsay and ask him to stop serving all foie-grasRead some of the major national press coverage.

Hamish and Dougal photos

See wonderful new photos of Hamish, Dougal and William loving their new life at Hillside Animal Sanctuary. The boys are settling in beautifully - thanks only to your generosity and supporter Heidi Stephenson's determination to save them last year.

Cruel Britannia

Are you sick of hearing that Britain has the best animal welfare in the world? We are ...

Viva!'s investigators have shone a light into every recess of factory farming in Britain and what we have found may shock you. The institutionalised abuse of animals does not just happen abroad it happens on Britain's factory farms, too, and is routine. What our shocking short film will show you is exactly what happens behind closed doors to keep the shelves stocked with meat, eggs and dairy. What is the answer? Simple. Go vegan – or at least take steps towards that goal. We are here to help.

Each year in the Forest of Dean wild boar are being hunted and shot. They are blamed for everything from environmental degradation to aggression to other animals and humans. However, this is merely a smoke-screen for a disastrous and terminally misguided environmental policy. Tell them to end the 'boar war'.