Martin Shaw

“I've been involved with Viva almost from the very beginning. I've watched and been in involved in many campaigns and my affection and admiration grows for all you do for animals, and by extension the whole planet".

“Going vegan is central to saving animals, stopping the misery and torture that farmed animals endure. It’s also essential to saving the world. Viva! articulates the hopes and the aims of people who are conscious and want things to change - and really this is the voice of kindness and compassion and somebody needs to do it.”

Viva! Patron and British actor who has played the lead in many prime-time TV dramas including The Professionals, The Chief, Rhodes, The Scarlet Pimpernel, A&E, Judge John Deed and George Gently. Shaw has starred in over 100 TV roles, his long TV career beginning in 1967 with ITV Play of the Week: Love on the Dole (1967). His theatrical career has also been very distinguished, with a string of West End successes, beginning in 1967 with the first revival of "Look Back in Anger" and most recently on Broadway as Lord Goring in "An Ideal Husband" which won him a Tony nomination and a Drama Desk award for Best Actor. 

Recent projects are a hospital drama, Always and Everyone (1999) from Granada, in which he plays consultant Robert Kingsford, and as Adam Dalgliesh in the BBC adaptations of P.D. James's novels Death in Holy Orders (2003) and The Murder Room (2004).

See his interview with Viva! here

"I had a mixture of feelings when I first discovered what went on in factory farms. First of all there was rage that animals could be subjected to such suffering. It was followed by a sense of guilt that I had tacitly tolerated it for so long. Finally there was a sense of relief that I didn’t have to be involved with it at all – all I needed to do was stop eating meat."