"I’m delighted to be part of such a successful and vegan organisation as Viva! The thought of not being a vegetarian is ridiculous, it’s just unthinkable, like going backwards. I won’t eat meat again for the same reason I gave it up in the first place – I don’t want to be part of all that suffering. Viva! is essential – to touch our conscience, to wake us up – please join and save lives."