"It’s so obvious that animals have feelings and experience much the same emotions as we do – joy and happiness, fear and grief. You can see an animal working things out in its mind. It may not be exactly the same as our mind but it is equally complex. Anyone who has a dog knows this is true – that’s why I can’t and won’t eat meat. I am convinced that if the entire population had to watch the undercover videos that Viva! films, half of them would immediately go veggie".