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Vegan"70 percent of [grain] grown in North America is consumed by animals, not by humans, and it takes 16 pounds of grain to net 1 pound of meat. That’s a huge energy loss and an inefficient use of land."
Canadian endurance athlete, author, advocate of a vegan diet, creator of the Vega line of food products and supplements.
Brazier is a former Ironman triathlete (1998–2004). He is the author of The Thrive Diet (2007), Thrive Fitness (2009), and Thrive Foods: 200 Plant-Based Recipes for Peak Health (2011). He was twice Canadian 50k champion, in 2003 and 2006.
Now 35, with six Ironmans under his belt and two wins at the Canadian 50 km Ultramarathon Championships, Brazier has shelved his professional training to promote vegan eating. By eating a strictly vegan diet, he discovered that he could reduce his recovery time between workouts while increasing his energy level and endurance. After several years of trial and error, Brazier came up with a meal plan of nutrient-rich, plant-based foods that he would later market as the Thrive Diet. In addition to books and his award-winning Vega products (a line of plant-based convenience foods like smoothies and energy bars), Brazier offers "Thrive in 30," a free 30-day online program that teaches plant-based nutrition in three e-mailed videos per week.