Vegetarians International Voice for Animals

Veggie & vegan celebrities

Viva!'s active and high profile campaigns have attracted the support of many well known and well respected people. Here's a selection of interviews, campaign quotes, photos and in some cases, video footage, of our more famous members.

A friend gave me Jonathan Safran Foer’s illuminating book, Eating Animals, to read. That really changed the way I looked at things, what food I was eating, where it came from, and what my money was supporting."
I think it would be a much happier, kinder, greener world if we were all vegetarian."
Jenny Seagrove vegan national treasure
It’s so obvious that animals have feelings and experience much the same emotions as we do – joy and happiness, fear and grief. You can see an animal working things out in its mind. It may not be exactly the same as our mind but it is equally complex. Anyone who has a dog knows this is true – that’s why I can’t and won’t eat meat. I am convinced that if the entire population had to watch the undercover videos that Viva! films, half of them would immediately go veggie".
Jerome Flynn vegan British actor
I’m delighted to be part of such a successful and vegan organisation as Viva! The thought of not being a vegetarian is ridiculous, it’s just unthinkable, like going backwards. I won’t eat meat again for the same reason I gave it up in the first place – I don’t want to be part of all that suffering. Viva! is essential – to touch our conscience, to wake us up – please join and save lives."
I remember cutting into a steak and for the first time in my stupid life, I realised I was cutting flesh. That was it! Now, I feel absolutely sick when I think of the things we do to animals and to anyone who claims we have the best welfare in the world, I would say: ‘Who says so?’ We can end cruelty to animals and Viva! is right there, with a V at its front, spearheading into the future. Go Viva!"
I had a mixture of feelings when I first discovered what went on in factory farms. First of all there was rage that animals could be subjected to such suffering. It was followed by a sense of guilt that I had tacitly tolerated it for so long. Finally there was a sense of relief that I didn’t have to be involved with it at all – all I needed to do was stop eating meat."
Sarah Jane Honeywell vegan actress
I became a vegetarian because of Viva!’s magazine, Viva!life and I then became a vegan because of Viva!'s Not In My Name Video. Viva! have changed my life for the better."
Heather Mills vegan gold and silver medal winners in world disabled skiing events
Okay, what would be good for my family, the animals and good for the planet? It is without any argument eating a vegan diet. It's as simple as that!"
'I just feel a lot healthier being vegetarian but the thing I love most is the fact that I have a completely clear conscience'.
"I've been vegetarian for over 30 years but only recently learned of the cruelty involved in producing dairy & eggs, which inspired me to go vegan. This would not have happened without the tireless campaigning & education from Viva!. Congratulations on 20 phenomenal years and here's to the next 20!"
Wendy Turner-Webster vegan British actress
“I am so proud to be a part of the Viva! team. They bring hope, inspiration, perseverance, passion and a huge ray of sunshine to the world of animal welfare. When the Viva! teeth bite, they bite hard and it's that unshakable determination and desire for change that has seen so many campaign successes over the years".
The scale of abuse in Britain’s farms is a national disgrace. Please support Viva!’s campaigns to end the torture.
Gareth Los Campesinos! vegetarian
I just think it’s horrible that we lock animals up and subject them to cruelty just so we can eat them.
'My main reason for going veggie was to opt out, just like I’ve opted out in other ways. I’ve rejected the cruelty and the politics that lie behind it all.'
“I have been vegetarian for over ten years. It was something that happened gradually, I just started eating less and less meat, I think my body was telling me to. I didn’t go vegetarian because of the animals, but the longer I have avoided meat, the more disgusted I am by what happens to them. When I look at meat, I see the animal it came from.”
Leona Lewis
I'm totally against animal cruelty. I am vegetarian, so I don't have clothes, shoes or bags made from leather or suede or any animal products. I hate the thought of animals being killed just for our pleasure."
10,000 Things vegan vegetraian
Being vegetarian feels natural for me because I come from six generations of vegetarians and my dad is a Viva! supporter. I lost the taste for meat a long time ago, and hate the idea of putting money into the pockets of disreputable global businesses or fast-food chains.”
I've never been tempted to give up veganism in 27 years.
“My reasons for going vegan were always taste, cruelty and health – by which I mean it is revolting as a food and a concept; it involves the most absurd cruelty, an animal holocaust; and it’s bad for human health. These ideas have found root but it’s only recently that I’ve seen diet as an environmental issue. The enormous carbon footprint of a meat and dairy diet and the incredible waste of resources involved – truly, you could feed at least 10 vegans for every meat eater in the world.” “Viva!’s environment campaign is so important – if you care about the planet you should be vegan. And it’s not so hard to do.”
I have made it my career to seek justice for those who have been denied their rights.
Having been made aware of the need for it, I have never lost sight of my vegetarianism. Unquestioning brutality like slaughter and capital punishment does corrupt you and is a blot on the civilizing of society."
Cindy Jackson cosmetic surgery vegetarian
BSE and the foot and mouth crisis have illustrated how factory farming desperately needs to be reviewed.
Rose Elliot cook vegetarian and vegan
I want to show them how easy, delicious and healthy vegetarian food is so they don’t eat animals any more!"


Jeremy Cunningham, vegetarian, bassist and founding member of the ever-popular folk-punk band, The Levellers, talks to Juliet Gellatley Look at how the badgers have been treated as scapegoats for the dairy industry. It is shocking
You may already be aware of Wakefield based band The Research, but if you’re not – you should be! They make pretty indie pop music, the kind of songs you want to listen to an a blazing hot summer’s day while you’re outside with friends.
Amy Mason talks to a couple of musicians who think that a meat-free diet hits all the right notes
Some celebrities buy islands others private jets but Viva!'s patron has just bought the Redwood Wholefood factory. Tony Wardle tries to keep up with this vegan whirlwind Heather Mills can be exhausting!
Photoshoot for Viva!'s Cracked campaign.
Jeremy Cunningham
Martin Shaw is one of Britain’s finest actors. He talks to Viva! founder Juliet Gellatley about being vegetarian, changing public and government apathy and why Big Brother should be booted off our screens
The UK’s best – and best known – criminal defence and human rights barrister. Patron of Viva!.  
Paul McCartney has supported Viva! since its launch in October 1994.
Comprised of seven West Country indie-kids in their early twenties, a blur of hair clips and nu-rave colours, Los Campesinos! are the latest Next Big Thing. Often described as twee and compared to mid-nineties Teen C bands like Bis the signs may not be immediately promising.
Dale Vince is the daddy of the eco-energy movement, founding Britain’s only truly green power company, Ecotricity. He talks to the big mama of the vegan movement (!), Viva!’s founder Juliet Gellatley...