PRIME time drama favourite Martin Shaw has become patron of Europe's largest campaigning vegetarian organisation Viva!.
Star of Judge John Deed, and vegetarian since 1971, Martin has backed the group for many years.
He says: "I support Viva! because they articulate the hopes and the aims of people who are conscious and want things to change. It's the voice of kindness and compassion and someone needs to do it, I am delighted to become a patron.'
Martin already fronts one of Viva!'s most popular vegetarian recipe guides, Martin Shaw Cooks Veggie.
"Groups such as Viva! are absolutely vital. People like myself, however sympathetic and vociferous we might be, don't have the time, we can only do the odd ten minutes here and there, the odd evening, the odd function, the odd letter, the odd photograph and it can only have a minimal effect. What you need is people who are committed, brave and generous enough to give all their time, because the only way you can change society, is by changing yourself. Viva! is setting an example for people follow. It is possible for people to change,' he adds.
Viva! founder and director, Juliet Gellatley, says: "We are thrilled that Martin has agreed to become our patron and are grateful for his dedication to our many campaigns against the cruel factory farming of animals. As a one of Britain's finest actors, we hope he will inspire many people to follow in his footsteps and become veggie, for the sake of animals, the environment and their health.'
For all the information you need about going veggie, or to order Martin Shaw Cooks Veggie (priced at "1.50 including postage), visit www.viva.org.uk or call 0117 944 1000 or email firstname.lastname@example.org to request a free Go Veggie Pack.
Notes to Editors
For more information about this media release, or to request an image of Martin Shaw or his recipe book, contact press officer Helen Rossiter by emailing email@example.com or calling 0117 944 1000.
Martin Shaw has TV, film, radio and narration credits spanning over 35 years. Over the last decade he has played the lead in many prime-time TV dramas including Chief Constable Alan Cade in The Chief, Cecil Rhodes in Rhodes (in which his actor son Joe played the young Rhodes), Chauvelin in The Scarlet Pimpernel, and Robert Kingsford in A&E. He will forever be remembered as Doyle in The Professionals, a character worlds apart from his true self, which catapulted him to major stardom in the seventies. He continues to star in Judge John Deed. He lives in Norfolk and has three grown up children, all vegetarian since birth.