Vegetarians International Voice for Animals

Sexy Mermaid Urges Consumers To Save Our Seas!

Release date: 
Friday, March 17, 2006

Photos available from Viva!'s photocall Hi-res photos can be viewed and downloaded from the following webpage: http://www.viva.org.uk/endofthelinelaunch On Thursday the 9th March a sexy mermaid came ashore on Bristol's waterfront to ask consumers to Save Our Seas by going vegetarian. The lady from Atlantis, Toni Vernelli, was launching a new consumer guide called End of the Line, which establishes that overfishing and devastating new methods of catching fish have left the world's oceans on the brink of collapse. It is published by international campaign group, Viva!. Supporters distributed a leaflet to lunchtime shoppers urging them to help stop fish from becoming another sea myth. Viva!'s mermaid claimed the world's oceans are facing a catastrophic decline and that "tuna and mayo to go' could well be a prophecy. End of the Line shows that: - 75 per cent of the world's fisheries are either fully exploited or significantly depleted - only 18 per cent of fish stocks are "within safe biological limits' - quotas have failed, with half of UK fish caught from unsustainable sources - fishers are catching ever-smaller fish, ensuring there can be no recovery - 600,000 dolphins, whales, porpoises and seabirds are killed yearly by industrial fishing - fish farms are accelerating the destruction of wild fish stocks - 90 per cent of cod, tuna and halibut have disappeared since the 1950s - scientific research shows beyond question that fish feel pain Mermaids are also rarely sighted but this one was extremely vocal: "Hands off my fishy friends!' she said. "Destruction of the marine environment is one of the greatest disasters facing the Earth. Like all creatures, fish suffer so if you care about animals and the environment, give fish a break and stop eating them. If you don't, they might get their own back! 'All oceans are now so polluted that fish and fish oils " the very things you're encouraged to eat for "health' reasons " contain traces of the deadly poisons dioxin, PCBs and mercury. That's the measure of your vandalism.' Colourful, easy to read and fully referenced, End of the Line costs just "1.50 (including p&p) from Viva!, 8 York Court, Wilder Street, Bristol BS2 8QH, tel: 0117 944 1000. Order online at http://www.viva.org.uk/shop/booksguides.htm, or read free online at: http://www.viva.org.uk/guides/endoftheline.htm Note to editors: For more information on Viva!'s campaigns, or if you have trouble downloading pictures from the photocall, contact Justin Kerswell on 0117 944 1000, email justin@viva.org.uk. http://www.viva.org.uk/endofthelinelaunch