Vegetarians International Voice for Animals

Photo call: Balloon take off for Bath's gassy meat eaters

Release date: 
Friday, May 23, 2008

A TYPICAL meat eater in Bath is responsible for annually 1.2 tonnes more global warming gases being produced compared to someone eating a vegan diet. This is more than 197 balloons worth of these damaging gases everyday! Vegetarian group Viva! will be hosting a photo opportunity at Royal Victoria Park in Bath to illustrate these extraordinary facts. A person dressed in red, holding 197 red balloons (representing a meat and dairy consumer) next to a person in green holding one balloon (representing a vegan) provide an accurate comparison between the two diets. Europe's largest vegetarian campaigning organisation is calling on people in Bath to change their diet to help save the planet " by going vegetarian, or better still, vegan. Beginning in Bath, these startling facts will be rolled out across towns in the UK as part of Viva!'s HOT! campaign, which shows that livestock for meat and dairy are now one of the greatest threats to the global environment. To confirm your attendance and for more information, please contact press officer Helen Rossiter or campaigns manager, Justin Kerswell on 0117 944 1000 or by emailing press@viva.org.uk or call 07977 463057 on the day.