An almost unprecedented number of people flocked to Plymouth's Guildhall for Viva! "s Incredible Veggie Roadshow last Saturday 20 August. Nearly 1,700 people were counted through the door by the time the show closed at 4pm. The show's popularity exceeded all expectations, with even more people attending than came to any of the previous shows in Brighton, Solihull, Manchester and Edinburgh. Everything you could ever have wanted to know about going, being or staying veggie/vegan was on tap, including delicious food tastings from vegan food manufacturers.
The Incredible Veggie Roadshow is organised by campaign group Viva! as part of its 10th anniversary celebrations, and will make appearances in cities all over the UK, before culminating in what promises to Europe's biggest vegetarian event, The Incredible Veggie Show at Wembley on November 12 2005. Next stop is Oxford on Saturday September 10.
Viva!, is an international animal campaigning group with offices in the UK, USA and Poland. It carries out undercover investigations to expose animal abuse and successes include ending the sale of "exotic' meats such as kangaroo and crocodile by all big supermarkets, stopping the debeaking of ducks in the UK, slashing the export of Polish "meat' horses to the EU and persuading a US supermarket chain to entirely rewrite its animal welfare codes.
Viva!'s most recent victory was last year when Marks & Spencer dropped all factory-farmed whole ducks following an expos' of its main duck supplier. The supplier went bust! Viva! also produces materials on going vegetarian and vegan.
"We are absolutely delighted that so many people from Plymouth came along and I believe it indicates a fundamental change in people's attitudes to animal cruelty, health and the state of the planet. It was a fun day out and a celebration of veggie living but the underlying message was deadly serious', says Juliet Gellatley, Viva! "s international director.
Colourful images from the day can be viewed at:
http://www.viva.org.uk/roadshows/post_plymouth (Hi-res versions are downloadable from the page)
Due to an unprecedented demand, Viva! "s new It's Time to Go Veggie magazine ran out on the day. The colourful 40 page guide, which provides all the information anyone could ever want to help them change to a healthier diet, is available free of charge from Viva! for anyone who missed out. To obtain a free copy simply ring Viva! on 0117 944 1000, email email@example.com or write to Viva! at 8 York Court, Wilder Street, Bristol BS2 8QH. Web: http://www.viva.org.uk.
The Incredible Veggie Roadshow is organised by Viva!, and sponsored by Viva! and the Vegetarian & Vegan Foundation.