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National veggie group celebrate 30th roadshow in Liverpool

Release date: 
Wednesday, August 31, 2011

EUROPE's largest vegetarian and vegan campaigning group are to host a fantastic roadshow in Liverpool this winter, celebrating the very best of veggie living.

Viva! will bring the 30th Incredible Veggie Roadshow to Liverpool Town Hall on Saturday, November 26.

The events have been running since 2004 — during which Viva! has opened up the doors of how to eat meat-free to thousands of people across the country — with roadshows being held from Scotland to Cornwall attracting over 58,000 people.

The Incredible Veggie Roadshow promises to showcase the very best in veggie and vegan lifestyles, from food and cookery, health and nutrition, to clothing and accessories, brought to you by dozens of stall holders and businesses from the local area and across the UK. Entry is free.

Juliet Gellatley, founder & director or Viva!, says: "We are delighted to be bringing the Incredible Veggie Show to Liverpool for the first time. It promises to be a fantastic day out for all the family, featuring the very best in all things cruelty-free! Come along and find out everything you need to know about going veggie or vegan, or simply stock up on all your veggie favourites under one roof. There will be something for everyone, from the veggie curious to the seasoned vegan."

There will be a wide selection of vegan dishes and products available for sampling, a programme of talks and cookery demonstrations, nutritional advice and information, plus Viva! and Vegetarian and Vegan Foundation merchandise and campaigns resources.
More than 2,300 people visited our 2010 show in Brighton, so Viva! is anticipating large crowds Liverpool! Doors open from 10.30am — 4pm.

Further details of cookery demonstrations, hot food tastings, sponsors and talks will be announced soon on www.viva.org.uk/liverpool. Visit this website for the full event details, or call 0117 944 1000.


For more information about this media release or to discuss feature article opportunities, including recipes from the Incredible Veggie Roadshow and hi-resolution images, please contact Viva! press officer, Helen Rossiter by emailing helen@viva.org.uk or campaigns director, Justin Kerswell by emailing justin@viva.org,uk or by calling 0117 944 1000.

Viva! is an international animal campaigning group with offices in the UK and Poland and carries out undercover investigations to expose animal abuse. Successes include ending the sale of 'exotic' meats such as kangaroo and crocodile by all big supermarkets, stopping the debeaking of ducks in the UK, slashing the export of Polish 'meat' horses to the EU and, most recently, spearheading the successful fight against Britain's first proposed mega-dairy development. Viva! also offers help to people wanting to go vegetarian or vegan.