CONSUMERS will be shown for the first time the bloody secrets held by one of the nation's favourite confectionary brands - Cadbury.
During a three month undercover investigation of dairy farms who supply the company with milk by animal group Viva!, baby male calves are shown being torn from their mothers and callously shot.
This is because their milk is needed for the 250 million bars of Dairy Milk Cadbury produces every year (1) - and they are branded a useless by-product by the industry as they can't give birth and produce milk.
On a Cadbury's farm near Bristol, a calf bellows for his mother, before being herded into the back of a trailer, to stand on top of bodies of other dead cows and calves. A man from the Beaufort Hunt (of which Prince Charles is a member), shoots him with a pistol before he collapses on top of other carcasses. His body will be fed to hounds.
The footage also shows huge udders producing 39 litres a day, cows giving birth where a 'jack' is used to pull the calf out, the separation of mother and calf and the subsequent calling of both, illness and calves in pens awaiting their fate. Some dairy farms, producing for Cadbury don't shoot male calves but send them to a collection centre where they are bought into the veal industry or become pet food; or poor quality meat products.
Figures from DairyCo gained through a freedom of information request by Viva! show an estimated 100,000 bull calves are 'disposed of on farm/died shortly after birth'. This information would shock most consumers, Viva! believe.
Campaigner, Kat Affleck says: “Our investigation has exposed for the first time the life of a Cadbury dairy cow: the trauma of birth, over producing and pendulous udders and the loneliness and confusion of separated calves calling for mothers they will never see again. This is not just Cadbury - but the dairy industry in general. I strongly urge anyone wanting to eat compassionately to watch the footage and see the reality of dairy production in the UK .
“Consumers have a right to know the brutal truth that Cadbury's would rather keep quiet, how all dairy products are produced. The cruel parental separation and shooting of thousands of male dairy calves hardly fits in with their picturesque pastoral image. And sadly virtually all milk, in any dairy product, has similar provenance. The fate of the Cadbury calves is replicated across the entire industry. The cruelty is inherent to the industry - anyone disagreeing with it can find out how to be dairy free on our website.
Call the press office on 0117 9704637 for more information.
Notes to Editors
(1) The number of Dairy Milk Cadbury bars sold every year http://www.cadbury.co.uk/ourproducts/today/Pages/bars.aspx
More images from the investigation available to view on request.
You can view the Cadbury footage via our website at:
Break down of farms used in the footage:
Timing Farms Images
00.00-00.04 N/A - Start Screen Milk glasses
00.04-00.12 Harwood Gate Farm Still - Pistol image - Calf just shot
00.12-00.17 MULTIPLE - Farm Logos Logos: Alibrook Herd Cottage Farm, Noremead Holsteins, Cadbury Tanker, Slimbridge Holsteins
00.18-00.28 Slimbridge Holsteins Fertility chart & computer monitoring @ 041567
00.28-00.44 Alibrook Herd Cottage Farm Birth - 2 men (calf head out) @006857
00.44-01.02 Court Farm (Gastard) Birth @ 002497, 002156, 003887
01.02-01.09 Alibrook Herd Cottage Farm Calf - milking parlour @005014
01.09-01.13 Noremead Holsteins Calf
01.13-01.27 Harwood Gate Farm Farmer takes calf to pen @ 000499, 000857, 002797
01.27-01.37 Slimbridge Holsteins Calves to be cat and dog food @015867, 017612
01.37-01.41 Harwood Gate Farm Calf in pen @ 000429
01.41-01.44 Harwood Gate Farm Calf taken to trailer @ 002477
01.44-02.06 Harwood Gate Farm SHOOTING CLIP - Calf in trailer @003132
02.06-02.11 Harwood Gate Farm Farmer and man close trailer @ 003778
02.12-02.19 Harwood Gate Farm Hunt sign on trailer @004537
02.19-02.33 Noremead Holstein Calf (shouting)
02.33-02.39 Alibrook Herd Cottage Farm Calf pods outside @ 000543
02.40-02.44 Bishops Farm Calves indoor pens @043083
02.50-02.56 NOT CADBURY
Supplies Medina Dairies Milking Parlour @ NOT CADBURY (ONLY MILKING ILLUSTRATION) (NOTED NOT CADBURY IN FILM)
02.57-03.02 Alibrook Herd Cottage Farm Huge udders - In shed @ 003071
03.02-03.06 Alibrook Herd Cottage Farm Huge udders - In another shed @ 005724
03.06-03.14 Bishops Farm Huge udders @ 003667, 001728
03.14-03.23 Days Lane Whitelands Farm Ill cow @000930
03.23-3.33 Harwood Gate Farm Emancipated cow with hip issue @ 001025
03.33-03.38 Alibrook Herd Cottage Farm Farmer puts boot in cows face to get her up @ 005034
03.38-03.41 Alibrook Herd Cottage Farm Sheds (with cows) @ 001035
03.41-03.45 Alibrook Herd Cottage Farm Sheds (with cows) @ 004500
03.45-03.48 Bishops Farm Sheds (no cows) @ 021828
03.48-03.53 Noremead Holsteins Shed floor
03.53-03.56 Alibrook Herd Cottage Farm Sheds (with cows) @ 000453
03.57-04.19 Alibrook Herd Cottage Farm Birth - Calf is born @ 008177
04.20-04.41 Harwood Gate Farm Still - Pistol image - Calf just shot