Vegetarians International Voice for Animals

What we do

Our work

Badgers are under threat because of the dairy industry. Find out why and what you can do to save them!

Our Cracked campaign looks at the short lives of British hens. See our shocking undercover investigations ...

Killed at just six weeks old, chickens raised on most British farms suffer a short life of confinment.

Beef cows are bred simply to eat, get big and die. They gain weight quickly and are ready for slaughter at only 11 to 12 months old.

Dairy cows are kept in a cycle of near constant pregnancy and lactation (meaning huge stress, often leading to disease).

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About us

Viva! campaigns for a vegetarian/vegan world because most farmed animals spend their short and miserable lives in the filth of factory farms and are killed with sickening barbarity. We expose this abuse by secretly going inside these shameful places and filming the suffering – publicising it with nationwide campaigns that bring about change.

  • Viva! monitors the latest research from all over the world on the environment and development issues and argues for change with hard science.
  • Viva! organises demonstrations and imaginative local campaigns to ensure the public know what’s happening in their area.
  • Viva! provides all the information and support necessary to help people change their diet because the best way to protect animals is to stop eating them.
  • Viva! needs your support to end the shame of animal suffering, to protect the planet and stop the killing.