Co-founder of hip-hop music label Def Jam and creator of clothing lines Phat Farm, Argyleculture and American Classics. Vegan since 1999.
Founder Director of Rebel Rebel Music Magazine.
Co-founder and Chairman of Microsoft and co-chair of the Bill & Melinda Gates says: “The problem is that instead of feeding crops to people, we’re feeding most of them to livestock. And so we’re caught in an inefficient protein-delivery system. For every 10 kilograms of grain we feed cattle, we get 1 kilogram of beef in return. The calorie kick-back is just too low to feed a growing world population." "Plant alternatives are not part of the mainstream dialogue, in five years it will be more positive, innovation will come.”
Globally successful film director, producer and screen writer. His films include Titanic, Aliens, The Terminator, Abyss, Avatar: He celebrates his diet which is devoid of “a single molecule of anything that came from an animal. This includes meat, eggs, dairy, cheese, fish, etc. I feel great. I feel like I’ve set the clock back 15 years.”