Juliet Gellatley, Viva!’s founder and director, is interviewed tonight on S4C about why Britain’s egg industry is cracked – and the answer is to go vegan. This in light of undercover footage showing awful conditions at a farm that supplied eggs to Tesco and Asda stores across...
Viva!’s exciting, high-speed tube action last week for World Egg Day was met with a surprised but overwhelmingly positive response by London commuters going about their daily business. Our new footage taken over the course of a year - and informative leaflets meant that commuters were left in
Help us raise awareness and change attitudes by taking part in the Viva! WEEKEND OF ACTION ON 14 - 16 OCTOBER 2016! Viva! is kick-starting a Weekend of Action for laying hens as part of our new Cracked campaign on World Egg Day, Friday 14 October.
ANIMAL CHARITY VIVA! is celebrating Trading Standards’ announcement that Noble Foods (who sell eggs in Tesco and other UK supermarkets) will amend “misleading” labelling on their ‘Big and Fresh’ eggs from caged hens.
However, the charity blasted the length of time it took Noble Foods to agree to change its packaging (8 months). Viva! also questioned why it took Trading Standards so long to bring about this change and questioned its ability to police large producers and ensure they do not mislead the public.
Free-range egg farm exposè reaches thousands in Metro! Viva!’s undercover investigation at a free-range egg farm in Lincolnshire has been featured in both the Metro and local press today , reaching thousands of people. Many of whom may believe ‘buying local’, means ‘...
Another side of egg production was the battery cage – a byword for cruelty for decades.
However, they are now being replaced across Europe by – yes you guessed it – another cage. Optimistically described as ‘enriched’, hens are still packed into wire prisons – prisons with a little more space. There is some cursory ‘environmental enrichment’ but there is no escaping the fact that it is still a cage.
Hatcheries across Britain produce millions of hens to replace their ‘worn out’ sisters (most killed at just 72 weeks), but not every bird makes it out of the hatchery alive. To be precise, half of them don’t. The fate of male chicks was one of the egg industry’s best kept secrets – until now.