Vegetarians International Voice for Animals

Carnism - the Psychology of Eating Meat

By Dr Melanie Joy

An excellent, impassioned, thouroughly reasoned and empowering presentation. Melanie Joy spent 10 years researching the psychology of eating animals, the work became her doctorate and this speech is a summary of her findings. She convincingly argues that eating meat is due to cultural conditioning. Its foundations are a mentality of dominance, subjugation, privilege and oppression. She asks how do millions of individuals who believe they are against cruelty, allow torture and needless death on an unimaginable scale. Her answer is the culture of carnism. A powerful belief system but one which is built on deception and can be torn down. An engaging and elegant talk.