Media Release

Above is a low-res photo of local Brighton Viva! supporters publicising next Saturday’s Incredible Veggie Roadshow, outside Churchill Square. For a hi-res version suitable for print, please contact Justin Kerswell on 0117 944 1000 or email justin@viva.org.uk

For immediate release November 23, 2004

‘Going Veggie is as easy as ABC’ say animal welfare group

The Incredible Veggie Roadshow, which comes to Brighton this November, will be showing Brightonians just how easy it is to go veggie. Organised by the animal welfare group, Viva!, it offers, ‘Everything you ever wanted to know about going, being or staying veggie – or moving in that direction’.

Ask any vegetarian what they eat and the answer might surprise you - pies and pasties, bangers and burgers, nuggets and nachos, rashers and roasts, fingers and fillets, chilli and chop suey, hot dogs and hoagies, curry and cold cuts and all without a trace of dead animal in them, plus a whole variety of other delectables. There are so many tasty, affordable, easy-to-prepare veggie foods available, you’ll be speechless – not from shock but from cramming them into your mouth, claims Viva!.

The Roadshow is abrilliant, free day out with cookery demonstrations, free veggie food tasting, veggie stalls, competitions, talks, mother and baby section, beauty products, vegan food products, books, information, campaign news and free advice on having a cruelty-free Christmas. There will also be a qualified nutritionist on hand to answer questions on diet and health and every visitor will be get a free copy of the ultimate guide to going vegetarian - Viva!’s hot-off-the-press, 40-page, full-colour magazine, It’s Time To Go Veggie!

The Roadshow comes to Brighton on Saturday, November 27, 2004 from 9.30am to 3.30pm, at the Komedia, Gardner Street. Entry is free. The Brighton Roadshow is supported by Infinity Foods, Seasons of Lewes and Terre a Terre.

“Going vegetarian has never been easier!”, says Juliet Gellatley, Viva!'s director. “Everybody who goes veggie can improve their health, help the developing world, protect the environment and save animals. The Brighton show is an upbeat event which will entertain and help them do just that. And it’s all free of charge!”

For more information,contact Angie Greenaway at Viva! on 0117 944 1000. Or log on atwww.viva.org.uk/brighton. For interviews, contact Juliet Gellatley or Justin Kerswell on 0117 944 1000. For nutritional information, contact Lee Jerome or Tony Wardle on 0117 970 5190

For more information on how to have a cruelty-free Christmas and for free veggie festive recipes, contact Viva!, 8 York Court, Wilder St, Bristol BS2 8QH, tel. 0117 944 1000, email info@viva.org.uk.

[ends]