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Media Release


5 November 2004
for immediate use


WHO YOU GONNA CALL? "DIRTBUSTERS" SPILL THE BEANS ON DIRTY MEAT


Local campaigners will be staging protests across the UK to highlight the health risks caused by infected meat this Saturday. Carrying eye-catching "Dirtbusters" banners and distributing shocking new leaflets, the protesters will be calling on shoppers to buy safe, healthy vegetarian food instead of dirty and dangerous meat. The local action is part of a nationwide campaign organised by animal campaign group Viva!.

Contact Alistair Currie at Viva! on 0117 944 1000 for details of events in your area.

The national campaign is spearheaded by Viva!'s new report, Dishing the Dirt which exposes the human and animal cost of meat production. Examining everything from the state of slaughterhouses and the truth about BSE to conditions in factory farms and the causes of food poisoning and antibiotic resistance, the report reveals that

- more than 5 million people suffer from food poisoning each year, most of it caused by animal products. Half of all chickens on sale are contaminated by the food poisoning bug campylobacter;
- use of antibiotics on farms has promoted the spread of antibiotic resistant "superbugs". Animals are routinely drugged to attempt to control diseases like pneumonia, parasites, dysentery, meningitis and salmonella;
- the Government body responsible for abattoirs officially failed to meet its target for enforcing meat hygiene rules last year;
- BSE is now found in 24 countries and is suspected to exist in many more;
- a human epidemic of bird flu could kill tens of millions.

Viva! campaigner, Alistair Currie says: "Beneath the glossy packaging, meat is dirty, dangerous stuff: if people knew the truth about farms, slaughterhouses and processing plants they certainly wouldn't be feeding it to their families. Disease and infection are endemic in farming - things like BSE and foot-and-mouth are just the tip of the iceberg. Of course, the farmers and the supermarkets won't tell people what really goes on and the Government have let us down again and again. The leaflets we're handing out are pretty shocking but then so is the truth. Once shoppers know what they're really buying, then they can make up their own minds."


Notes for Editors

The fully-referenced Dishing the Dirt report will be published soon. For further information about its contents and the campaign itself, contact Viva!

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Viva! is a registered charity 1037486

PRIVACY POLICY

Viva!, 8 York Court, Wilder Street, Bristol BS2 8QH, UK
T: 0117 944 1000 F: 0117 924 4646 E: info@viva.org.uk