For Immediate Release
Date: Saturday 8 February Time: 11.30am
Location: outside Lilywhites Sports Shop, Lower Regent
St, London W1
Bloody Protests outside Sports Shops highlight
Adidass support of Kangaroo Killing
Saturday February 8 sees animal rights organisation Viva!
stage the 2nd International Day of Action against Adidas.
Adidas is the biggest buyer of kangaroo skin in the world,
funding an industry that shoots millions of adult kangaroos
so their skins can be turned into football boots. Animal activists
across the UK, the US, Australia and Europe will encourage
retailers not to sell any kangaroo skin products such as the
Predator football boot, by peacefully demonstrating outside
sports shops. 50 events are taking place in the UK alone,
with Viva!s main demo being held in central London.
To precede the Day of Action, on Wednesday 5 February, Viva!
campaigners will protest outside Adidass headquarters
in Stockport; and at their international headquarters in Portland,
USA; Melbourne, Australia, and outside the global HQ in Germany.
Each year, hunters are licensed to shoot millions of adult
kangaroos for their meat and skins. Baby joeys
- worthless to the industry - are ripped from their dead mothers
pouches and bludgeoned, decapitated or simply abandoned to
die of starvation and neglect. Australia is currently in the
midst of one of the worst droughts on record and bush fires
are raging across the country decimating kangaroo numbers,
yet the kangaroo industry continues to shoot millions more.
The Kangaroo Industry Association of Australia recently confirmed
the link between sports shoe manufacturers and the kangaroo
massacre by stating: "This [soccer boot] industry is
vital to the kangaroo industry. Without it underpinning kangaroo
skin prices the entire industry would be at risk. With
70 per cent of the market for professional football boots,
Adidas is the driving force behind the slaughter. Despite
the fact that rival sporting goods company Nike produces a
100 per cent synthetic boot worn by Ronaldo, the worlds
number one footballer, and a range of boots made from synthetic
kangaroo skin worn by other world class players, Adidas insists
on using kangaroo skin to make several models of sports shoe.
Kangaroos are under attack from all directions: the
drought, the fires and the hunters rifle, says
Viva!s Director, Juliet Gellatley. Adidas is showing
itself to be devoid of compassion and ethics by continuing
to use kangaroo skin, and the Predator boot is living up to
its name, leaving a trail of blood in the outback. Dont
support the suffering - boycott Adidas until they stop slaughtering
wildlife for profit.
Note to editors:
Viva! is working with the Wildlife Protection Association
of Australia, the Australian Wildlife Protection Council and
other wildlife and animal welfare groups to end the commercial
kangaroo industry. For further information on this campaign
go to www.savethekangaroo.com
or call Viva! on 0117 944 1000.