Press Release

 

14 January, 1998

Tantalise your Tastebuds with The L-Plate Vegan

 

For further
information,
contact:
Juliet Gellatley or Kate Fowler
0117 944 1000

In today's climate of ethical thinking and health awareness, veganism is flourishing amongst all age groups. No longer seen as lentil-munching weirdos, vegans enjoy a healthy, cruelty-free and ethical lifestyle, with not even a hint of martyrdom!

Hot on the heels of the essential L-Plate Vegetarian, Viva! the campaigning vegetarian and vegan charity has now produced its logical successor, The L-Plate Vegan. It's not a vegan cook-book but a simple, everyday guide to rustling up vegan fare from mainstream shops and supermarkets. With not a sign of denial or deprivation, The L-Plate Vegan takes a hedonistic, stomach-rumbling, mouth-watering journey through fantastic foods all readily available in the High Street or even at the corner shop.

"New and prospective vegans are often daunted by the thought of finding animal-free foods", says Juliet Gellatley, Director of Viva!. "The truth is, it couldn't be easier. There's a huge choice readily available - if only you know where to look and what to look for. And that's exactly what the guide does - takes would-be vegans by the hand on a guided tour of supermarket aisles. They don't even need to be budding chefs as it's often a case of opening a tin of this and pouring it over a packet of that!"

The L-Plate Vegan sets the tastebuds tingling with smashing sausages and super soya products (some so like meat they're spooky), it pauses to peruse pies and pasta, races around rice dishes, gets saucy with soups and salads before tackling tasty treats and diving into divine desserts. If it all sounds too hectic, just relax at the ready-made meal section or take the hints on how to find fab food while you're out and about.

With sections on health and nutrition, toiletries and cosmetics as well as drinks, shoes and clothes, this is a great guide for those taking their first faltering vegan steps.

The L-Plate Vegetarian and The L-Plate Vegan cost £1 (including p&p) from Viva!, 8 York Court , Wilder Street, Bristol. Or ring 0117 944 1000.