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Press Release |
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2 February, 1998 |
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Happy 'National NO Bacon Week' says Babe |
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Viva! and one of the movie screen's mega stars is to launch a joint campaign next week February 8 to 15, called NATIONAL NO BACON WEEK, to coincide with National Bacon Week. Babe, who brought guilt to pork eating and who is set to attack our consciences again in the sequel to Babe, said: "Whichever way you slice it, it's dead pig, man."
In an exclusive interview with Viva!, he made a direct appeal to cinema goers everywhere: "What are you going to tell your kids this time when you come out of the cinema and they whisper in your ear, "We don't eat Babe, do we mum, dad?" You tried all the excuses last time and felt like a heel didn't you? Well the message is simple - just say 'no' to bacon week and smile. You know you should!"
Juliet Gellatley, Viva!'s director said: "Don't be fooled by the old Babe's sweet talking, new Babe is into direct action. In his latest adventures he rescues factory farmed piglets. It isn't a coincidence that Babe feels so strongly about National Bacon Week because the vast majority of pigs killed for it will be from that kind of depressing intensive unit.
"But the great news is you don't have to be a part of it. While the bacon producers are saying 'kill more pigs', Viva! is saying 'don't kill any at all' and still enjoy the sizzle of great tasting bacon!"
Yes it's true folks, veggie bacon has now come of age and you can enjoy your BLT, your morning rashers and your potato topping with a no cholesterol, low saturated fat, streaky bacon look-alike that is far healthier, involves no cruelty and tastes superb. Only your conscience will know the difference. And next time your kids ask if you eat Babe you can reply 'no' without waiting for the thunderbolt to strike.
We have just received a message of support from some other celebrities: "Just remember, bacon isn't bacon, it's us! Thank you." Tamworth Two.
Note to Editors: Viva! has hundreds of vouchers for readers to claim their free packet of Redwood Foods Veggie Streaky-Style Rashers from Holland & Barrett. Soya-based, they really are delicious and it is hard to tell them apart from ordinary bacon. They can be used wherever you would use bacon.
Pictures are available of the veggie streaky bacon rashers in a BLT and sizzling in a pan for breakfast (with tomatoes, mushrooms etc). Further information from: Juliet Gellatley 0117 944 1000.
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