Viva! 8 York Court Wilder Street Bristol BS2 8QH Tel: 0117 944 1000 Fax: 0117 924 4646 email: media@viva.org.uk	10 June 2001 Macca and Mary Back Viva!’s Veg Week Paul McCartney has been specially photographed by his daughter Mary for Viva!’s colourful new literature for National Vegetarian Week (June 25 to July 1). Sporting a black T-shirt bearing the words ‘Go Veggie with Paul and Viva!’, the ex-Beatle takes poll position on a colourful leaflet telling people the reasons to go veggie. The environment, animal cruelty, human health and developing world starvation are all covered in simple ‘fact bite’ panels. The leaflet makes it clear that by giving up meat, fish and slaughterhouse products, anyone can have an immediate and positive impact on all these global problems. To help people make the change, a second colourful leaflet sets out simple advice on how to go veggie. It carries advice on health and nutrition, stocking the store cupboard, convenience foods, ready mades and eating out as well as great recipes. It carries another picture of Sir Paul by his daughter Mary. A string of other celebrities join Paul in his encouragement to people to make the change. Joanna Lumley, Pam Ferris, Emma Wray, Benjamin Zephaniah and Moby all give their support to the idea of ‘Live and let live’. Mary McCartney explains why she took the pictures: “I wanted to be involved with Viva!. It is such an essential organisation as it helps educate people about the reality of the meat and livestock industries. At the same time they give advice on how people can change things. I also love the way that, upon request, Viva! provides nutritional information, leaflets and books showing how one can have a healthy, well-rounded diet without eating meat.” For copies of the free leaflets, send your name and address to Viva!, 8 York Court, Wilder Street, Bristol BS2 8QH. Or call 0117 944 1000 (Mon-Fri) or see www.viva.org.uk. Viva! also produces guides on all vegetarian issues - including health, nutrition, genetic engineering, food poisoning and a great leaflet on vegetarian cooking by Viva! patron Pam Ferris. To receive a free Go Veg Pack, including the Paul McCartney leaflets, email us your name and address (UK only) For further information, quotes from Paul McCartney or copies of Mary’s pictures of him, contact Juliet Gellatley or Tony Wardle on 0117 944 1000