Viva! believes that the solution to all these problems is in our own hands: the best way to stop the destruction and the cruelty is to stop eating animals now – go vegetarian, or better still, vegan.
Through popular campaigns, solid research, undercover exposés and effective media skills we have brought the reality of modern farming into people's living rooms. We have enlightened millions, shocked most and changed the diets of many. You can help with these successes.
Latest news
Buy one kangaroo steak and get two dead joeys for free
Please contact Lidl and ask them to drop kangaroo meat. Viva! persuaded all UK supermarkets not to sell kangaroo meat over a decade ago now, and Lidl are the first one to break ranks and put it back on sale.
This trade will almost certainly lead to even more kangaroos being killed – and their babies and young shot or decapitated and then simply discarded. In other words, consumers are responsible not just for the death of the animal they consume – but also the death of her young. Around 20 per cent of kangaroos killed each year are female – which means around a million joeys are killed for the trade each year. Use our handy email/letter to contact them. Read our media release.
Badgers are under imminent threat in Britain. Scapegoats for farmers' failings and outrageous political backslapping.
This summer, thousands could meet a violent end at the end of a gun in a mass slaughter driven by the dairy industry. Read more. See the video above for our recent Bristol demo, where Viva!'s founder and director Juliet Gellatley says why people should boycott dairy to save badgers. Read about our demo here and see the press coverage.
Please help us spread the message that one of the best ways to save badgers is to dump dairy and tell others why you're doing it. We have produced our new Dump Dairy – Save a Badger leaflets (PDF) and posters (PDF) and we held a special Day of Action on Saturday May 18 (thank you to everyone who took part!). You can still get involved: order your free materials for door-dropping or stalls today.
Find out more about Viva!'s campaigns for badgers and please pledge to boycott dairy today. Over 4,000 people have already pledged to dump dairy to save badgers - costing the industry an estimated £2.7 million a year so far!
This stunning painting is by Art for Animals artist Heather Nelson. She painted it to help raise money for Viva! and is generously donating 50% of the profits to Viva!'s life-saving campaigns.
Once again, Channel 4's popular show Come Dine with Me has featured foie-gras.
Sadly, this only serves to popularise and promote a food stuff that would be illegal to produce in Britain and causes immense misery to millions of birds. Find out more and contact Channel 4 with our sample message. It only takes a second, but could help stop this suffering.
Please also support our campaign to persuade Amazon to dump foie-gras on their British online store. Sign the petition or email them!
Shockingly, Nikon not only facilitate and promote the shooting of wild animals with cameras – they also do it with guns. The hypocrisy of this global company is one they have seemingly fought hard to keep from UK consumers.
Many wildlife photographers use Nikon cameras, but few know that Nikon sponsor trophy hunting in the United States and also produce a riflescope specifically designed for killing large wild animals in Africa such as lions despite their numbers plummeting.
Join us in telling Nikon to dump their support for hunting and tell them you will not touch their products until they do. Sign the petition. Read messages of support from top wildlife photographers Stefano Unterthiner and Christoper Rimmer.
Viva! patrons and celebrities join together in voice for animals
There is an exciting project brewing for Christmas 2013! It is driven by a burning desire to save animals and the verve and enthusiasm of Debbie Curtis – who is known affectionately as 'The Mistress of Swing' and is the UK's only Fully Professional Female Big Band Leader.
At Viva! we are thrilled with Debbie's support for our life-saving work. She has organised a double A-side single featuring Viva! patrons including Jenny Seagrove, Jerome Flynn and Wendy Turner-Webster. As well of the vocal talents of dozens of other well-known stars and leading names, including: Dale Vince, Dave Spikey, Glenn Tilbrook of Squeeze, Hayley Mills, Virginia McKenna, Uri Geller and more!
£60 donation to Viva! when you switch to Ecotricity
Switch your energy supply to Ecotricity and not only will you be using green energy, they’ll send Viva! up to a £60 donation on your behalf when you quote reference VIVA.
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