Juliet Gellatley
    Founder & Director

WELCOME

To Viva!'s Green Your Life website. It is prompted by urgency as the great environmental catastrophes continue unabated across the globe with little more than lip service from the Government.

It sometimes feels that there is little one person can do to make a difference but it simply isn’t so.

There’s an old saying that if you’re not part of the cure, you’re part of the problem and this website shows you just how big an impact you can make for the better.

There is a host of problems which, left unattended, could eventually render life difficult for the human race. The most immediate and most pressing, of course, is global warming but the loss of forests, loss of soil fertility and the inexorable spread of deserts, water and air pollution and the overuse of fresh water, acid rain and the spread of antibiotic-resistant superbugs could all render life difficult for us.

In fact they are already taking many lives, creating insecurity and homelessness for millions of the world’s most impoverished people.

All these calamities have a common thread binding them together and it is one which governments across the world refuse to acknowledge. It is the diet of rich, affluent Westerners who have allowed meat and dairy to become the dominating factors in what they eat. The West’s overabundance of choice, its determination to include animal products at almost every meal and the role of multinational corporations in satisfying those demands is quite literally destroying the planet.

While we are overwhelmed with choice, others starve to death and there is a direct link between the two. So powerful is the link with eating meat and dairy that simply by changing your diet you make a direct and beneficial impact on virtually all the world’s problems.

The most outrageous aspect of this global downwards spiral is that governments refuse even to acknowledge that diet is the primary player so the hope of an official response is zero.

You don’t have to wait for cynical and self-interested politicians to act – you can do it immediately, without anyone’s say so and dramatically slash your impact on a world in crisis. This magazine shows you why you need to change and how. It is a blueprint for survival.

Yours for the animals

Juliet Gellatley
Founder & Director