Jerome is a Patron of Viva!. A spiritual and passionate vegetarian
he is particularly well known for his roles as Paddy Garvey in
Soldier Soldier, DC Tom McCabe in Badger, as Toomy Cooper in the
West End hit, Jus’ Like That and as a pop star in the duo
Robson and Jerome.
Vegetarian since about 18, Jerome told Viva!: “It’s
what we do that counts - the effect we have - and for that I don’t
need any motivation. The thought of not being a vegetarian is ridiculous,
it’s just unthinkable, like going backwards. I won’t
eat meat again for the same reason I gave it up in the first place
- I don’t want to be part of all that suffering”.
Jerome spoke at Viva!’s End Factory Farming rally in July
2002 to a crowd of 3000. He deplores cruelty and states a vegetarian
diet is needed to save animals, vital for the planet and for our
When asked why aren’t more people vegetarian?
are afraid of change, of taking responsibility because once they
- we - start to care, our lives are turned upside down. All the
things we accept as normal are challenged and the floodgates to
our heart open up. Then everything’s up for grabs - our
values, the structure of society, the status quo - most of which
is connected to selfishness and our desire to keep control. But
once we start to care, caring becomes limitless and limitlessness
is very frightening.
whole political structure that we’ve come to accept
would collapse if people genuinely started to care - our profit-driven
world would fall apart. We’re talking about a revolution,
a transformation of society, but it can happen and the amazing
thing is, it can happen very quickly .
have no doubt that unless we radically change our attitudes and
start to get in touch with our consciences, the earth, the environment,
the entire biosphere will be threatened.
is essential – to touch our conscience, to wake
us up – please join and save lives.
I was at drama college, a girlfriend used to growl at me every
time I ate a sausage at lunch time. Eventually she banned me from
sitting near her so I asked her what it was all about. When she
explained it was about animal cruelty and showed me pictures, I
understood. I think I’d been avoiding thinking
about it. Information is essential, which is why Viva! is so important.
It touches our conscience and wakes us up and I went vegetarian
because someone like Viva! bothered to go and take pictures and
write a report.
are extremely sensitive animals and the suffering they endure on
these journeys is unimaginable. I urge everyone to support Viva!’s
campaign to end this misery – now!
support Viva!’s campaign (to save kangaroos) because
it is vital we start to cherish and conserve wildlife, not destroy
it for profit.
kid ourselves that we care about animals while obscenities like
the farrowing crate exist. Help Viva! get rid of it.