Every year in Britain, more than 7 billion animals face the barbarity of slaughter - many fully conscious. Most spend their short, brutal lives in confinement, pain and misery. Viva! launches regular, hard-hitting campaigns and has forced the vegetarian and vegan debate back on to the agenda - on TV, radio and in the press.
Find out more about our campaigns and support Viva! - Campaigning for Animals, Fighting for Change.