Our response to M&S’ statement
Email us for M&S door-dropper leaflets

Also, complain to M&S:

Send our virtual postcard to M&S

Phone customer services: 0845 302 1234

Write: Stuart Rose, Chief Executive, Marks & Spencer, Waterside House, 35 North Wharf Rd, London, W21 NW

Write to your local paper
Read our farrowing crate fact sheet
Find out more about Viva!'s campaign to ban the farrowing crate
Read our report "Pig in Hell"
Find out what else you can do to help stop the suffering
Order a Pig Action Pack, including what you can do to help

Click here for information on going veggie.

Viva!’s Responses to M&S’ statement

M&S' statement claims that they are “passionate about animal welfare”, but then goes on to admit that only 30% of the pork they sell comes from piglets of sows that farrow outdoors. This means that 70% of the pork they sell still comes from sows forced to endure the farrowing crate. That doesn’t sound like M&S have a real passion about animal welfare to us!

It also says that Viva! met M&S last December, which is true. The statement says that they are disappointed because they told us they were planning to phase out the farrowing crate. What they did say was that they had an ‘aspiration’ to do this at some vague point in the future. As they say, talk is cheap. 70% of M&S sows are suffering right now. What we want is action and commitment – not hollow words.

Recently, M&S launched something called ‘Plan A’, which is their plan for greener living. It includes animal welfare provisions. We have always said that having some of their sows outdoors was a move in the right direction. However, Plan A makes no mention of phasing out farrowing crates. Considering this is their ‘ethical’ plan until 2012, it makes you wonder when exactly they are planning to phase the crates out?

The leaflet also makes much of M&S’ support by the RSPCA and CIWF. Viva!, like those groups, welcome any improvement in welfare. However, whilst M&S continues to subject 70% of their sows to cages so small they can’t even turn around this doesn’t impress us much.

We want M&S to commit to a timescale. They have the power to end their association with one of Britain’s most horrific farming practices. Please contact them and ask them to act now.


Viva! Vegetarians International Voice for Animals
8 York Court, Wilder Street, Bristol BS2 8QH, UK
T: 0117 944 1000 F: 0117 924 4646 E: info@viva.org.uk