Jake’s fate

Thank you for choosing to save Jake!

Jake: the rescued duck at a sanctuary with ponds – read his true life story below!

There are a number of ways to save Jake, and lots of other ducklings like him – the most effective one is by going veggie! It seems like stating the obvious, but the best way to end the suffering of animals is not to eat them. The average Brit eats around 28 ducks in their lifetime – and a staggering 4,022 animals in all. A horrifying thought, but by going veggie that’s the number of animals you could save!

With Viva! here to help, choosing a cruelty-free, healthier lifestyle couldn’t be easier. Find out more about going veggie here

Other ways to help free Britain’s favourite bird!

Sadly, many consumers remain oblivious to the suffering of factory farmed ducks – and that’s why we need your help to reach them. We know that when people find out the truth they are genuinely shocked, and they change their buying habits accordingly. After our campaign to get Marks & Spencer to drop intensively reared ducks, and the media blitz that followed it, the number of ducks slaughtered in the UK fell by 2 million! We couldn’t have achieved that on our own, which is why your help is so vital.

Firstly, please send an e-card to as many people as you know inviting them to watch Jake’s Story.

Click here to order your free duck action pack – and start doing it for the ducks!  

You can also find plenty of ways to help here.

The real Jake

Jake was one of two factory farmed ducklings which were given to Viva!
Within a couple of weeks, Jake and a female duckling Jasmine, were moved outside during the day. Their yellow down barely covered their stubby wings and they cheeped constantly. Their first day outside was one of pure joy for them. Jake climbed straight into the washing-up bowl of water and bathed, splashed and drank to his heart's content. Jasmine paced around the bowl before climbing in with him.

They soon started to explore the garden with most attention on the overgrown parts, rooting through the grass for grubs. After a couple of weeks, they were introduced to a giant-size paddling pool with a ramp. They had never swum before and they treated it with some trepidation - but not for long! They soon rushed around in the pool; diving; playing; shaking their tail and wings - it is an essential and clearly pleasurable part of their lives.
Jake still lives with Jasmine on a sanctuary with ponds.

Click here to find out what would have happened to Jake if you had clicked that you didn’t want to save him.