Campaigns Every year in Britain, more than 7 billion animals face the barbarity of slaughter - many fully conscious. Most spend their short, brutal lives in confinement, pain and misery. Viva! launches regular, hard-hitting campaigns and has forced the vegetarian and vegan debate back on to the agenda - on TV, radio and in the press. Find out more about our campaigns and support Viva! - Campaigning for Animals, Fighting for Change.

HOT! campaign Viva!'s has launched its exciting new national HOT! campaign to help save the environment. Its central theme is that the most effective action individuals can take to reduce global warming and other environmental catastrophes is to change their diet – move away from meat, dairy and other animal products and move towards a plant-based diet. Click here to find out more about the campaign, get your free HOT! pack and find out how you can do your bit to save the world!

The Dark Side of Dairy Despite the myth of contentment, a dairy cow is the hardest worked of all farmed animals. She nurtures a growing baby inside her while simultaneously producing milk - up to 120 pints a day. To keep the flow going, she is forcibly impregnated every year and her babies are torn away a day or two after birth – year, after year. This crushing workload leads to chronic lameness, emaciation and painful udder infections, with a quarter of the national herd slaughtered each year because they are physically worn out. Female calves follow in their mother’s gruelling footsteps as a milk machine, but male calves suffer a very different fate. Unable to produce milk and too scrawny for beef, up to 500,000 newborn male dairy calves are shot in the head every year – the unwanted by-products of milk production. Read more here...

Pig In Hell Over 90% of Britain's meat pigs and 70-80% of Britain's breeding pigs endure bleak, squalid and disease-ridden existences on factory farms. These highly intelligent, active and sensitive animals are treated as no more than meat production lines - everything about their lives is determined by the amount of profit that can be squeezed out of them. Viva! has investigated dozens of farms over the last few years and everywhere we looked we found disease, premature death and suffering. The Government and pig industry claim our welfare standards are the highest in the world: discover the truth and find out how you can help Viva!'s campaign. Find out more about our campaign, Pig in Hell. Read about our campaign to ban the cruel farrowing crate used to imprison pregnant sows. Our most recent investigation revealed shocking conditions on a farm which supplies Tesco, the UK's biggest supermarket chain. Read about our Tesco investigation

Ducks Out of Water! Campaign A Viva! undercover investigation reveals the mass abuse of one of Britain’s favourite birds. Duck is being promoted as the new, healthy meat and local supermarkets are going along with it. In fact it is almost all factory farmed and unbelievably cruel. Find out what you can do to help.

Turkey Farms exposed Every year, around 30 million turkeys are slaughtered for food – and around a third of them get killed for Christmas. For the last three years, in the run up to Christmas Viva! has investigated conditions on British turkey farms – including Bernard “Bootiful” Matthews’ farms in Norfolk. Time and again, we have found a horrific picture of neglect, suffering and exploitation. We have visited breeding and free-range units as well as factory farms and everywhere found the same story – Christmas brings misery and death for millions of turkeys. Find out about our investigations here. Find out more about the lives of turkeys here.

Feel Like Chicken Tonight? Chicken rearing is the most intensified and automated type of livestock production. Every year over 800 million chickens are killed in the UK for their meat. They are crammed into foul-smelling windowless sheds and kept together in huge numbers. One shed usually contain 30-40,000 birds. In the squalor of the intensive chicken house infections spread like wildfire. Read more about our campaign.

Fishing Countless birds and other animals suffer and die from injuries caused by swallowing or becoming entangled in discarded fishing hooks, monofilament line and lead weights. Commercial fishing of the oceans has decimated both fish stocks and the aquatic environment. To find out more about the campaign, click here.

Sentenced to Death Tens of millions of animals killed each year in British abattoirs regain consciousness before they die. They experience the terror of hanging upside down in shackles and staring into the blood pit below as their life blood drains away. Find out more about Viva!'s new campaign to expose the myth of "humane slaughter"

In God's Name - Religious Slaughter in the UK In Britain today, millions of farmed animals face having their throats cut while fully conscious – and it’s perfectly legal. The law states that animals must be stunned before they are killed in the abattoir but animals which are killed by Jewish and Moslem religious slaughter are exempt from that rule. Scientific evidence shows that these animals face severe pain and distress. The Government’s own advisory body, the Farm Animal Welfare Council, has recently called for the banning of religious slaughter. Viva! has opposed religious slaughter for many years. To find out more about the campaign, click here.

Under Fire Every year, millions of kangaroos are shot in the Outback, many dying painful, lingering deaths. Their young joeys, meanwhile, are bludgeoned to death or left to starve. These peaceful animals are killed for their meat and hides, with the full approval of the Australian Government. It is the biggest massacre of land animals on the face of the planet. Shockingly, this brutal industry is sustained by sports shoe manufacturers who use kangaroo skins to make football boots. The worst offender is Adidas, whose kangaroo skin Predator boots are worn by David Beckham and Michael Owen. Viva!'s "Boycott Adidas" campaign has taken hold across the world: to find out more about the issue and the campaign, visit www.savethekangaroo.com

Exotic Meat Campaign Viva! campaigns against the sale of 'exotic meats' and also the factory farming of animals such as ostrich, emu and crocodile. Our campaign has led to all the major supermarkets withdrawing kangaroo, ostrich and crocodile meats from sale - a major blow to this new animal abuse industry. Visit our new website - www.savethekangaroo.com.

Journey to Death The Live Export of Polish Horses for Meat Each year, around 30,000 horses are exported from Central and Eastern Europe for slaughter in Italy, France and Belgium in what can fairly be described as one of the cruellest and least regulated aspects of Europe’s live animal trade. Poland is the biggest exporter of live horses for slaughter in Europe. Ten years ago there were one million horses in Poland but that number has now been reduced to 500,000. Nevertheless, each year, 30,000 leave Poland to be slaughtered for meat. 90 per cent go to Italy and 10 per cent to France and Belgium. Horses endure horrendously long journeys. Help Viva! end this trade.