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Eating meat; fish and dairy causes environmental destruction, damages human health, contributes to global hunger and inflicts immense suffering on billions of animals across the world. Viva! believes that the solution to all these problems is in our own hands: the best way to stop the destruction and the cruelty is to stop eating animals now – go vegetarian, or better still, vegan. Through popular campaigns, solid research, undercover exposés and effective media skills we have brought the reality of modern farming into people's living rooms. We have enlightened millions, shocked most and changed the diets of many. You can help with these successes.
Latest news
Save Badgers! Sign our new petition
 Badgers
are harmless, loved, unique and secretive. Yet they face illegal
trapping, baiting with dogs and 50,000 die on the roads each year in
Britain. Now they face their biggest threat yet – the Welsh dairy
industry!
To register your disgust at the proposed
meaningless slaughter of wildlife in Wales (and anywhere else in the
UK) in a misguided attempt to control bovine TB, sign our new
petition
and read about Viva!'s campaign to save badgers.
Viva!'s Justin Kerswell stars on BBC1's The One Show
 Viva!'s
Justin Kerswell brought the veggie Christmas message to over five million viewers of The One Show
on December 17.. The feature focused on how easy it is to be veggie and why it is the best thing you can do to help animals, the planet and your health. Watch out for Assistant Editor, Helen Rossiter dishing up Viva!'s own Luxury Festive Roast -
click here
for the recipe. The clip will soon be available on
BBC iplayer.
 Save a turkey this Christmas - join our nationwide veg pledge
Help Viva! bring Peace to ALL this Christmas by getting involved in
our seasonal campaign to save turkeys.
Supporters across the country will be taking to the streets during
December encouraging people to sign our veg pledge, not to eat turkey,
or any other animal this year! Read the media release about our latest
shocking investigation in The Midlands
here. Want to find out the truth about how
turkeys are raised for the Christmas table?
click here. To order free campaign materials including veg pledge
posters and door-dropper leaflets,
click here.
Switch to Ecotricity (and help Viva! too)
Ecotricity is an electricity company with a difference. As green
energy pioneers, they are dedicated to building new sources of
renewable energy to fight climate change.
The company take the money their customers spend on electricity and
invest it in clean forms of power like wind energy. What's more,
they're the only green electricity company actually building these new
renewable energy sources.As well as protecting the environment you shouldn’t have to pay a
penny more, that’s because with their New Energy tariff they promise
to match the standard price of your regional supplier. Best of all Ecotricity will also donate £15 to Viva! for every supporter who makes
the switch. It’s really easy to switch and takes only five minutes.
Act now and sign up to Ecotricity at
www.ecotricity.com/viva or by
ringing 0800 0326 100. Remember to mention Viva! when you do.
 It's
Time to Go Veggie - New and updated!
Find out how many animals you could save by going veggie with Viva!’s state-of-the-art animation at our website, timetogoveggie.com. Designed especially for meat-eaters and the vegetarian curious (those that can make the biggest difference to the suffering of animals simply by not eating them), our website is the perfect introduction to four big reasons to give up meat and fish: saving around 11,047 animals; improving your health; doing your bit to end environmental destruction; and helping people in the developing world to help themselves.
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