Our work

Every year in Britain, more than 7 billion animals face the barbarity of slaughter - many fully conscious. Most spend their short, brutal lives in confinement, pain and misery. Viva! launches regular, hard-hitting campaigns and has forced the vegetarian and vegan debate back on to the agenda - on TV, radio and in the press.

Find out more about our campaigns and support Viva! - Campaigning for Animals, Fighting for Change.

  • Badgers are under threat because of the dairy industry. Find out why and what you can do to save them!

  • Our Cracked campaign looks at the short lives of British hens. See our shocking undercover investigations ...

  • Killed at just six weeks old, chickens raised on most British farms suffer a short life of confinment.

  • Beef cows are bred simply to eat, get big and die. They gain weight quickly and are ready for slaughter at only 11 to 12 months old.

  • Dairy cows are kept in a cycle of near constant pregnancy and lactation (meaning huge stress, often leading to disease).

  • Crocodiles are taken from the wild confined in an unnatural habitat for the rest of their lives. Just for a novelty meat.

  • Britain’s favourite wild bird has been forced out of the ponds and crammed in their thousands into factory farms. No water, no life!

  • Global warming, water pollution and many more environmental issues are closely tied to the food we eat.

  • Most animals bred for meat in Britain are factory farmed. Find out why we say Cruel Britannia.

  • Some people who give up eating meat continue to eat fish in the belief that is less cruel. Nothing could be further from the truth.

  • So cruel it is illegal to produce in the UK, but not illegal to import it. Where's the sense in that?

  • The best way to end animal suffering is to go vegan - or at least take steps in that direction.

  • Think goat's milk is kinder? Think again. More mutilations, early death and suffering.

  • Viva!'s campaign has helped to save 70,000 annually. Every year, 30,000 'meat' horses leave Poland for Italian abbatoirs.

  • Help us end the War on Wildlife - in Britain and further afield ...

  • Shot in their thousands in the Outback for a 'novelty' meat. Baby joeys are pulled from their dying mothers pouches and killed.

  • The Government, National Farmers Union and dairy farmers all support live calf exports. Find out what you can do to help.

  • In restaurants live animals are waiting to die. In tanks live lobsters and crabs are on sale to whoever wants to buy them.

  • In Britain ostriches are penned up, their eggs taken away and their chicks killed at one year old.

  • The sad life of most British pigs is one of confinment, mutilation and early death. Close Britain's pig slums!

  • Reindeer are gentle animals, increasingly subjected to - and stressed by - modern herding methods.

  • The free-range nature of these farmed animals hides a litany of suffering.

  • All farmed animals end their life at the abbatoir. Read why there is no such thing as humane slaughter.

  • Native to North America, the grey squirrel was brought to Victorian Britain. Today they are often persecuted.

  • Each year, around 18 million turkeys are slaughtered in the UK – with around 10 million killed for Christmas alone.

  • This cruel trade of live turtles is not only an animal welfare nightmare, it is also an ecological disaster.

  • Each year wild boar are being hunted and shot. Boars are actually for the most part gentle and inquisitive.