Being an E-Campaigner
You are using one of the most powerful tools in campaigning right now.
Getting information to people – whether it be Tony Blair or your
cousin in Inverness – is one of the most important parts of campaigning
for change and the internet and email have brought a whole new dimension
to helping animals. Viva! can help you to make the most of that opportunity:
on this website, every Viva! campaign page has contact details for people
and organisations you can get in touch with. Most of those pages have specimen
letters/emails for you to use if you wish and some even have “E-postcards”.
(There are links to these pages and other useful links below.) Using
just the information on this site, your keyboard and your mouse you can
start campaigning right now!
There are three main ways to use your computer to help animals:
1. Writing to the Press
A letter in the local newspaper will reach thousands of people – often
tens of thousands. Literally hundreds of letters by Viva! supporters
are printed in the local press each year, bringing the message about
animal suffering and vegetarianism to millions of people in total.
It is one of
the most effective campaigning tools we have and we’ve done everything
we can to make it easy. Many of the Viva! Campaigns Action pages
(see below) have specimen letters which you can copy or use as the
basis for writing
your own (you can see an example here)
. Letters in your own words are often more effective so do please
adapt our letters if you feel confident enough. Keep your letter
fairly short (around 200-300 words if possible) and polite – remember,
the paper is more likely to publish a letter if it shares information
and less likely to publish if it’s about how outraged someone feels
(even if you’ve good reason to be angry!). Always mention Viva!’s
contact details at the bottom – sometimes the papers edit them out
to save space but many print them and people do get in touch with
us as a result. You can find the email addresses for many local papers
here or, of course,
in the paper itself (many papers are also available online too).
You can also, of course, print out your letter
and send it
2. Contact companies, MPs and the Government
Getting in direct contact with companies involved in animal exploitation
lets them know that they are under scrutiny and can help to make them change
their policies. Marks & Spencer, for instance, recently stopped selling
factory-farmed whole duck after a campaign by Viva! including thousands
of people writing to them. The Government and MPs have immense power over
animals by determining the laws which are supposed to protect them and,
as politicians, they will not ignore public opinion if it is strong enough.
Again, you’ll find contact addresses, specimen letters and often
email addresses on our campaign pages. It is worth noting though that in
the case of politicians, letters in your own words can often be more effective.
There is also advice on our campaigns pages on how to find out who your
3. Contact people you know
“Ordinary” people have huge influence over animals’ lives
too. Persuading someone you know to go vegetarian – or even just
to cut down on meat or fish as a start – is incredibly rewarding
and the information on this site can help you to do it. Forwarding
a link to a web page is easy (see below) and if you’ve had discussions
with friends, family or colleagues about vegetarianism, there may
be information on this site which would help them understand the
issues more clearly. Alternatively, you might be able to engage someone’s
interest by sending them a link to a page which is relevant to them.
If you know they shop in Tesco, for instance, send them the page
on our Tesco investigation; if they love ducks, send them the page
on duck factory farming. Perhaps you know someone who’s very concerned
about the environment or global poverty: there’s information about
those things in our Go
Veggie section and in-depth analyses in the Viva!
Guides. It doesn’t
have to be a case of nagging people to turn veggie – just giving
them information on something they are or might be interested in.
Hopefully, once they’ve come to the site, they’ll want to read
Forwarding a link is easy: when you’ve found the page you want,
just copy and paste its full address from the address bar (at the top of
the page) into an email and send it to whoever you want.
All these ways of using your computer help to spread the word about vegetarianism
and the treatment of animals. If you’d like to get even more involved,
see our pages on delivering leaflets and
being a Viva! campaigner .
For a list of Viva! campaigns, click here.
You’ll find links to the “Action” pages in the bar on
the right hand side of each campaign page.
For a list of Viva! Guides click here
For answers to commonly-asked questions about vegetarianism, click here
Read what some of Viva!'s local campaigners say about
getting involved in campaigning here and
see our full Contacts List here
One person will eat 2750 fish, 1158 chickens, 4 cattle, 1 goose, 18
pigs, 39 turkeys, 28 ducks, 23 sheep and 1 rabbit in their lifetime. Going
veggie and helping others go veggie is the most important
thing we can do to help animals.
Local Veggie Web is a FREE web hosting service for active veggie campaigners.
For more info visit: