Being a Campaigner for Viva!
As a Viva! campaigner, there are all sorts of things you can do to actively
campaign against animal cruelty and educate the public about all
things veggie/vegan. It’s up to you how much you take on and you
can choose the activities which you find most effective. These are the
sorts of things which Viva! contacts are involved with:
STREET STALLS: Setting up a stall on your
high street is a brilliant way to attract new support and talk to
the public about campaigns. You can focus on a specific campaign
eg. duck factory farming or cover a whole range of veggie issues. Using
eye-catching posters and campaigns materials it’s easy to attract
attention and many people will come to talk to you, sign your petitions
and find out
more. Stalls can also be set up at fetes, fairs and other similar
gatherings. For more information and advice on running a stall, click here
LIBRARY DISPLAYS: Library displays are
a very effective way of educating the public. Why not call your local
library and talk to them about booking some space for a display?
good to ‘theme’ your
display - it could be on vegetarianism or on a specific Viva! campaign.
We can supply you with colourful posters and leaflets. If you’re
feeling creative, you can add to the display by e.g. using your
own photographs or pictures (or pictures from children), word processing
information or signs and pinning up eye-catching magazine articles/newspaper
STREET COLLECTIONS: Street collections are a great way of raising money
for Viva! and raising awareness about animal abuse. You will need to apply
for a permit from your local council - find out which days are available
and be prepared to wait for up to 12 months for a free date! Once you have
set the date, please contact Viva!’s fundraising department for advice
on organising the day. We will advertise your collection date in Viva!
LIFE and ask other supporters to help you.
LETTER-WRITING: Don’t underestimate
the power of the pen! Local newspaper letters
pages are read by thousands and published letters from
Viva! supporters always generate a good response. Contacts also write
protest letters to local companies and restaurants if they are concerned
about products which they sell and they regularly have success. Viva!
provides standard letters to help you and our leaflets and guides
are also a good source of information. Click here for campaign
resources and guides.
Many campaigners also do things to attract the attention of the media – a
story in the local paper or on local radio can reach tens of thousands
Here are some addresses of companies you may find useful.
PROTESTS AND MEDIA PHOTOCALLS: When Viva!
launches a campaign we often co-ordinate nationwide actions when contacts
organise protests and media photocalls outside high street shops, supermarkets
and other venues. We can provide all the resources you need for a successful
action eg. model press releases, banners, leaflets and animal masks. If
actions across the country, we’ll often provide you with a pre-written
press release if you want. All you need to do is cajole a few people
into turning up on the day!
Campaigners organise demos about local issues too and Viva! is always
here to provide advice and support. For more information about dealing
with the media, including how to contact them and writing press releases,
SPEAKING TO THE MEDIA: Many people feel nervous about speaking to the
press but it really isn’t difficult to do. Despite their reputation,
reporters are usually polite, helpful and accommodating – after all,
they need you to help them fill their airwaves or the pages of their paper.
If you’re organising a protest they’ll often want a quick quote
which you can prepare beforehand – and which Viva! will always be
happy to help you with if you like.
Sometimes we receive calls her in the Viva! office from regional media
(newspapers, radio, television) who want to speak to somebody in
their town about a specific campaign, a local issue, or vegetarianism in
general. A newspaper journalist will typically only want a quick quote
and a radio journalist may just want to record a few ‘soundbites’ for
news bulletins. We keep a list of people willing and able to talk to the
media and if you’d like to be on that list, find out more by clicking here.
Remember, there may already be someone active in your area who’d
be grateful for your help – check out our Contacts
If you’d like to become a Viva! campaigner, get in contact with
Back to Campaigning Home Page
Thank you for your support. Happy campaigning! Good luck!