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Juliet Gellatley's Blog

Founder & Director

In 1994 I founded Viva! – a vibrant, campaigning charity that promotes a veganism and saving animals. I also launched Viva! Poland and Viva!Health in 2002. 

I’ve been fortunate enough to create and launch numerous campaigns – my focus being on saving animals. I’ve investigated many farms – often the big names – to show what farming means for most of the UK’s animals.  My books are the Silent Ark (with Tony Wardle), Born to be Wild and the Livewire Guide to Going, Being & Staying Veggie.

And guides include Why You Don’t Need DairyVegetarian & Vegan Mother & Baby GuideHealthy Veggie Kids and Nutrition in a Nutshell.

One of the many risks I’ve taken include launching The Incredible Vegan Shows, before Vegan festivals existed in the UK! Fortunately they were a hit and have travelled across Britain helping people go vegetarian and vegan.

Believe it or not, I was the first person the Vegetarian Society employed to campaign in there then 140 year history! It was exciting breaking new ground in the UK, and having press launches that were packed to the rafters. I became its director but left to set up Viva! – one of the very great passions of my life. 



Juliet goes undercover to witness first-hand the tragic lives of British chucks




Facing Off the Pig Industry

​What breaks through your barriers?

I know how important it is to protect ourselves from pain. How else can we get by in a world that callously incarcerates billions of animals and so casually takes their lives? When we know their lives are full of misery and relentless suffering. I know it is a big ask, but I am pleading with you to watch what is happening right now to 90% of British pigs. Now, in 2016. In civilised Britain.

Why? Because you can be a part of making change happen. Part of something exciting.

International Campaigns are Vital... Viva! the kangaroo

When Viva! recently again exposed the conditions of factory farmed pigs, mothers incarcerated, piglets trapped in cages and the awful abuse of these wonderful animals - no one accused Viva! of being speciesist. But when we fight for the kangaroos, a tiny minority voice that accusation. It is they, therefore, who are being speciesist.

Interview: A Life of Activism with Viva! Founder and Director, Juliet Gellatley

Juliet Gellatley, Founder and Director of Viva! has been at the forefront of plant-based activism in the UK for decades. In this interview she discusses her history as a campaigner, raising Vegan children and the future of Vegan advocacy in the UK.

Why I'll Always be Vegan.


I don’t find investigating factory farms easy. It does not matter how many times I have clambered over fences in the thick of night drawing towards some ominous concrete ugliness, I always feel a sickness in the pit of my belly. It’s not just the thought of confronting what our species does to the animals inside the sheds, it’s because I’m frightened for my own safety, and the safety of my friends. I’m not that brave. 

Feel like chicken tonight?

A blog entry by Juliet Gellatley. Chickens. And how life is cheep. The numbers are crazy, one billion little lives wiped out each year in the UK alone. So much cruelty on a mind boggling scale. And excused by ignorance: “oh but chickens are daft” or “they don’t feel” and even “but are chickens animals?”.

What's on my mind

Facebook, the so-called social network of our age, asks what's on your mind, so here goes: