I can’t believe the lies about butter!

A report from the National Obesity Forum is trying to get us to put butter, cheese and beef back on the menu, but government experts and scientists are having none of it.

All British dairy farms big and small do this

Have you ever looked at pictures of tiny calves in single hutches or pens like those below and thought “That’s not Britain, it’s America. We don’t do things like this.” Well, you might not be the only one. I only recently realised how strong this perception is and that

So What’s the Real Reason, Greenpeace?

In a recent piece entitled Cows, Conspiracies and Greenpeace , Greenpeace’s UK campaigns director, Robin Oakley, tried to explain why his organisation avoided the word ‘vegan’.


Juliet goes undercover to witness first-hand the tragic lives of British chucks

The Vegan New Wave

In the last year there has been a giant surge of interest in the amount of exciting, innovative vegan food being produced. From the advent of aquafaba (see below), to the improvement in meat and cheese alternatives – it’s a vegan revolution! Innovation driven by compassion. Meat and

Interview: A Life of Activism with Viva! Founder and Director, Juliet Gellatley

Juliet Gellatley, Founder and Director of Viva! has been at the forefront of plant-based activism in the UK for decades. In this interview she discusses her history as a campaigner, raising Vegan children and the future of Vegan advocacy in the UK.

The Dairy Industry is Revolting!

Why are dairy farmers looking to increase milk production in an industry that is in decline? Should we be calling a halt to subsidies which would be better-placed helping farmers move over to growing arable crops? This week cows were taken into a supermarket by angry dairy farmers protesting

Coconut oil… the best of a bad bunch?

Dr Justine Butler, Senior Health Researcher and Writer for Viva!Health looks into the health claims made for coconut oil and finds that although not as bad as butter and lard, polyunsaturated fats from vegetable oils are still healthier. Coconut oil is big news; featured in TV adverts, health

Do farmed animals weep?

I read the saddest thing today. Researchers once played the sound of a now deceased elephant to her family in the wild. The others immediately went looking for her – and her daughter pitifully called for her for days afterwards. The researchers never repeated the experiment. The excerpt was

Minty grows up

Long-time Viva! supporter, Joyce Moss, here guest blogs about the story of Minty - a tiny wild boar hoglet rescued from certain death. Read about Minty's progress and what you can do to help end the persecution of wild boar in Britain (Justin Kerswell, Viva! campaigns manager) "On 14 th