Vegetarians International Voice for Animals

Viva!’s 20th Anniversary

“Twenty years! Viva! has been an exhilarating, rewarding and challenging rollercoaster ride. We are a gritty group, rebelling against a grossly unfair world, absolutely determined to stop the institutionalised torture of animals. I’ve looked into the eyes of the animals who are incarcerated. Who have known nothing but a life of relentless, gnawing pain and utter frustration. What is hard is when they look back. Really look back like they are trying to work me out, find an answer in my soul.

My reply is Viva!. Thank you, from the bottom of my heart, to all the dedicated staff and supporters, understanding and loyal family for helping Viva! grow.  Veganism is one of the few individual acts we can all perform that has an immediate impact. To end cruelty, to save the world. Viva! the bloodless revolution.”

Juliet Gellatley, founder & director, Viva!

Read more about Juliet