2008: Viva! Review
2008 was an incredibly busy year for us, and below are just some of
the things that we got up to. 2009 promises to be even busier - as
we keep fighting for the animals and continue in our mission to turn
Viva! coverage in The
Independent on why it is wrong-headed to think that eating kangaroos
can ever be a way of ending global warming.
Fortnum & Mason
drops (duck) foie-gras. This comes after our protest
outside their London store prior to Christmas.
Viva! press releases that
Prince Charles is against foie-gras (after a supporter
contacted him). Results in major news coverage in British and foreign
Viva! National Day of
Action on dairy "Mothers
Want Their Babies Back!". 500+ supporters took part around the
Viva!'s press release to lend support to campaign to
stop killing kangaroos in a disused military base in Australia causes major
press furore around the world!
Viva!'s Incredible Veggie Roadshow at Northampton's Guildhall draws in
the crowds (over 1,200 people!).
Viva! uncovers the
dark side of British pig farming, and sends the press information
about the pig farm investigations in the North East. This results in
major local press coverage.
Ken Livingstone provides Viva! with a quote saying that he is
Lidl drop hare meat after being contacted by Viva! about cruelty
and population concerns.
Viva! interviewed on Channel 4 news about the UK veal trade.
Viva! patron, Wendy Turner-Webster and Gary Webster launched
foie-gras free Staffordshire in Stafford (Wendy's home
county). Great local radio and newspaper coverage. Three businesses
dropped foie-gras because of Wendy's involvement!
Viva! announces that
meat sales have slumped - with 9 million fewer land animals being
killed for meat in the UK than the previous year.
Martin Shaw agrees to become a patron of Viva!.
Viva! continues to give talks around the country on the environment.
Talks are extremely well attended. Also, Viva! comments on how
individuals can make a difference by going vegan, including Five Live
with Richard Bacon.
Viva! launch a
campaign to show that a typical meat eater is responsible for 1.2
tonnes more global warming gases being produced annually compared to
someone eating a vegan diet. This was represented in the photo call as
meat eater holding 197 red balloons and a vegan holding 1 green
balloon to show more emissions daily.
Viva! organises the
18th School Speakers' Training Day in Birmingham.
National Rally for the Badgers (outside the Welsh Assembly's
Debating Rooms). A great success with excess of 300 people there
calling on the Assembly to drop plans for a badger 'cull'. BBC
coverage, as well Welsh papers. Assembly receive nearly 12,000
postcards from Viva! supporters against the 'cull'.
abandons plans for a badger 'cull' in England. This follows
pressure from Viva! and supporters.
Incredible Veggie Roadshow attracts 1,600 people!
Viva! join forces
with The Australian Society of Kangaroos to publicise that
kangaroos are now at quasi-extinct levels in some areas of
Viva! produce the
magazine Green Your Life - to highlight the environmental damage
caused by eating animals.
Viva! holds a
Welsh Day of Action to save badgers, with 200 people across Wales
taking part. Coverage in Wales on Sunday, BBC Wales online and
BBC local radio.
The Incredible Veggie Roadshow in Portsmouth is our 6th best ever
attended with almost 1,800 people coming through the doors.
Viva!'s Justin Kerswell attends Ecologist debate on the environment -
arguing that veganism is the answer to saving the planet.
Viva!'s annual veggie month - this year the theme was
bio-diversity and how meat consumption in Europe was destroying the
habitat of animals in the rainforests. Hundreds took part - with
stalls and door-dropping happening across the country.
Booker Cash and Carry remove from sale all so-called 'exotic
meats' after Viva! raise concerns with them.
Viva! criticise new
report from Defra that says ducks do not need access to water for
Viva! mascot Piggles visits Dorchester
Viva! investigation into local pig farm there. Korean TV film
protest and it makes front page of Western Gazette.
Viva! new leather report Not Your Skin printed and
Viva! investigate a Freedom
Foods turkey farm in the Midlands for the Christmas campaign and
find terrible suffering.
Viva! month of action for turkeys!: new
turkey door-dropper produced, and sent out to tens of thousands in the
run-up towards Christmas. Also produced turkey pledge which was very
popular. Plus, a
giant pledge that invited people to 're-feather the turkey' was
taken out onto the street.
Independent publish Viva! story on Ikea selling reindeer meat and
Viva!'s campaign to stop them. Story goes around the world.
Viva! held its annual fundraising
dinner to raise money for our pig campaign, which was attended by
supporters and patrons Wendy Turner-Webster and Rose Elliot.
Local Viva! campaigners demonstrate outside of the restaurant
chain owned by Michael Caines who is selling foie-gras.
Viva!'s Justin Kerswell appears on the BBC1 The One Show, extolling
the virtues of a veggie Christmas!
You can read about Viva!'s work in 2007