2007: Viva! Review
Viva!'s work for animals is never done! 2007 was an incredibly busy
year for us, and below are just some of the things that we got up
to. 2008 promises to be even busier - as we keep fighting for the
animals and continue in our mission to turn Britain veggie!
Viva! give a talk about the organisation and our investigation into
British pig farming to over 60 members of East Anglian Animal Rights.
Our campaign against
meats gets a boost, when Uig Hotel on the Isle of Skye tell us
that they are removing it from the menu.
Petersfield becomes a foie-gras free town after both restaurants
selling it take it off the menu following a Viva! exposť in the local
paper. The Sunday Telegraph also covers Viva!'s
campaign to make Britain
Viva!'s founder and director - Juliet Gellatley - gives the talk
Why You Don't Need Dairy to a packed house in Manchester.
Viva! launches the campaign to ban the
farrowing crate. Viva! patron Heather Mills joins us for an
investigation into a lareg industrial pig farm in Somerset.
Heather joins Kerry McCarthy (Labour MP)
to launch the campaign
outside Parliament - which attracts a media blitz. Heather then
moves on to protest outside the Marks & Spencer store on Oxford
street. The launch is
featured with our undercover pig footage on GMTV (twice), BBC News,
BBC South East News, BBC Live 24, Channel Five News, Sky News, ITN
News (as well as on major channels in the States). The campaign
features in a double-page spread in the Daily Mail on March 15, and
receives wide local press and radio coverage.
On the day before
Mother's Day - nearly half the Marks & Spencer stores in the UK have
peaceful protests outside for a
of Action against the store's use of the farrowing crate. Over a
thousand people take part in the day; tens of thousands of leaflets
are given away to a shocked public. M&S eventually pledge to phase out
the crate - but did not give a timescale on this
drop foie-gras (itself diseased liver) from their gala dinner
after Viva! contacts them. The People newspaper also run a major piece
on our foie-gras campaign.
The first Incredible
Veggie Roadshow of 2007 is held at The Renaissance Reading Hotel on
April 21. Over 750 people attend.
A leaked email to
Viva! from the Environment Agency saying that a vegan diet helps
reduce global warming leads to huge press coverage, including
major stories in the Daily Mail and Daily Telegraph and TV interviews
including Channel 4 news (with a debate against the NFU), More 4 News
and BBC 24 News.
Viva! publishes the
latest of our ever popular local guides:
The Vegetarian & Vegan Guide to Bristol & Bath.
Viva! holds a second national -
The Incredible Veggie Show - which takes place in London, at the
Lawrence Hall and Conference Centre, Royal Horticultural Halls. 3,500
people attend despite unrelated bomb threats and traffic chaos.
Cookery demos are held by Heather Mills, Rose Elliot and Andrew
Sartain; speakers include Dr Michael Greger, Jane Plant, Justin Juice
Master and Rebecca Edwards plus Juliet Gellatley and other Viva!
staff. The Show attracts widespread pre-event publicity.
Viva! launches the new guide,
Get Healthy with Heather. Packed with recipes and tips on how
to go dairy-free.
Viva! organise a series of talks on Stopping Cancer Before it
Starts by American expert Dr Michael Greger.
Viva! hold a
Day of Action Against Tesco. There are around 200 peaceful
demonstrations outside Tesco stores demanding they end the sale of
live turtles in China. The issue is widely covered by the UK press,
much to the embarrassment of the chain. Tesco drop one type of turtle
(the red-eared slider) after Viva! announce the Day of Action.
Viva! launch the Vegetarian & Vegan Guide to Chepstow at the
Incredible Veggie Roadshow held in the town on the 28 July.
Makro remove foie-gras from their shelves after Viva! contact them
about the inherent cruelty behind its production.
Harvey Nichols remove foie-gras from their shelves. This follows
Viva! demonstrations in Edinburgh and Manchester. The decision
receives widespread media coverage, appearing on the BBC, The
Independent, Evening Standard and others.
Viva! hold one of
their School Speakers' Training Day in Manchester to help train
supporters to talk about animal welfare and vegetarian/vegan issues to
Incredible Veggie Roadshow on 29 September attracts a whopping 1528
launches translated versions of the youth books, The Livewire Guide
and Going, Being and Staying Veggie in Croatia.
Many of the staff in
Lush stores go meat and dairy free for the day to celebrate World
Vegan Day with the help of Viva!
national campaign to help save the
environment - HOT! Its central theme is that the most effective action
individuals can take to reduce global warming and other environmental
catastrophes is to change their diet - move away from meat, dairy and
other animal products and move towards a vegan diet.
photocall is held in Hyde Park with Heather Mills to launch the
campaign, who also featured in two leaflets and two billboard ads. One
concentrates on meat-eaters' role in causing global warming and
carries the headline: "Hey Meaty, you're making me so hot!" Another is
aimed at people - and organisations - who call themselves
environmentalists but still eat meat, fish and dairy. It has the
headline: "You haven't got a leg to stand on!". The resulting
publicity propels veganism and the environment into headlines around
Viva! also launch Tony Wardle's report,
Diet of Disaster, much of it based on the United Nations Food
& Agriculture Organisation (Livestock's Long Shadow).
The Incredible Veggie Roadshow comes to
Viva! attend the National Climate March
in London. Thousands of leaflets are handed out and our huge banner
gets across the message that veganism is the only way to save the
Viva! launch our new online film -
Wonderful World of Gavage - which shows the reality behind the
production of foie-gras.
Viva!'s new giant duck mascot (Jake)
takes a flying tour of places selling foie-gras, including businesses
in Exeter, Manchester (Selfridges), London (Fortnum and Mason) and
Bath. We also launch our campaign to persuade Bristol Council to go
Day of Action of the year is part of our campaign to make Britain
Foie Gras Free. Over 400 supporters take part in peaceful protests
around the country. The campaign attracts the support of West End star
Josef Brown as well as some of Britain's biggest