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THE 6TH AND FINAL PIECE IN ‘THE PIG PROJECT’ BY PHILIP MCCULLOCH-DOWNS. The Consumer creates the demand. The...
Resistance is coming and we are running out of time. We’ve seen the future and this is it:... We’ve already...
Some big news came into the Viva! office this week! A statement by the supermarket Tesco... You read right .. 2025. That...
  Viva! and Vegan Recipe Club have launched a new series of Guest Chef Recipe Vlogs and we are proud to present Mark...
  Viva! and Vegan Recipe Club's Guest Chef Lindsay Nixon, Happy Herbivore, shows you how to make ‪Vegan‬ Mayonnaise...
It is a pleasure to have Bettina's Kitchen join Vegan Recipe Club as a Guest Chef. Here she shows you how to make a...
Long-time Viva! supporter, Joyce Moss, here guest blogs about a successful day for her local... Successful Open Day for...

Celebrities

Carrie Hope Fletcher
I got to a point where I couldn’t justify keeping cats as pets and eating cows as food. There’s this disassociation that we have, we know that what we’re eating is a dead animal and yet we go home and hug our dogs and cats and wouldn’t ever dream of putting them in a stew".