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We help people go vegan, vegetarian or reduce the amount of meat they eat.

Reducing meat consumption helps save your health, the environment and other people.

Everything you need to change your diet

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Tell Heston Blumenthal to dump ALL foie-gras Please keep all...
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By Dr Justine Butler, Senior Health Researcher & Writer, Viva!
Did you ever wonder just how healthy a chicken dish really is? The...
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The V Factor Winners! For our 20th anniversary we wanted everybody...
By Justin Kerswell, Campaigns Manager and Deputy Director of Viva!

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''Just miles and miles of these awful coops, chickens living in cages and that's their life. I was so disturbed by it, I decided I didn't want to eat meat ever again.''

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