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Reducing meat consumption helps save your health, the environment and other people.

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Tell Heston Blumenthal to dump ALL foie-gras Please keep all...
Viva!
By Dr Justine Butler, Senior Health Researcher & Writer, Viva!
Did you ever wonder just how healthy a chicken dish really is? The...
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The V Factor Winners! For our 20th anniversary we wanted everybody...
By Justin Kerswell, Campaigns Manager and Deputy Director of Viva!

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Jerome Flynn vegan British actor
“The thought of not being a vegetarian is ridiculous, it’s just unthinkable, like going backwards. I won’t eat meat again for the same reason I gave it up in the first place – I don’t want to be part of all that suffering.” "Viva! is essential – to touch our conscience, to wake us up – please...

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