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Reducing meat consumption helps save your health, the environment and other people.

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Did you ever wonder just how healthy a chicken dish really is? The...
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The V Factor Winners! For our 20th anniversary we wanted everybody...
By Justin Kerswell, Campaigns Manager and Deputy Director of Viva!
How did we get so far as to celebrate World School Milk Day?
The last Wednesday in September is celebrated as World School Milk Day. Milk is glorified and children are being told that they need it to have healthy bones and grow big and strong.
At an event where the dairy industry show off their best, what you...
 

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When I started working with PETA on Baywatch, I became aware of the cruelty of slaughterhouses. And gave up meat. I also learned the environmental impact the meat industry has. I gave up dairy last. The cruelest of all the industries. Taking babies away and raping of animals struck a chord with me...

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