Eating meat; fish and dairy causes environmental destruction, damages human health, contributes to global hunger and inflicts immense suffering on billions of animals across the world.
Viva! believes that the solution to all these problems is in our own hands: the best way to stop the destruction and the cruelty is to stop eating animals now – go vegetarian, or better still, vegan.
Through popular campaigns, solid research, undercover exposés and effective media skills we have brought the reality of modern farming into people's living rooms. We have enlightened millions, shocked most and changed the diets of many. You can help with these successes.
Latest news
Martin Shaw and Viva! fight for ducks!
Watch our patron's heartfelt plea to save Britain’s favourite bird:
Join our Easter Weekend of Action 2010 by distributing our free, life-saving materials. Discover what else you can do to help end the suffering of factory farmed ducks. Donate here to fund our lifesaving work.
Urgent call for action
Viva! launch mass objection to dairy 'prison' in Lincolnshire
Please help stop this development by registering your objection
Viva! has recently learned about plans to develop the UK's largest dairy farm in south Lincolnshire.
As a valued supporter, you will be aware that we have worked for 15 years to abolish factory farming.
So we are shocked and extremely concerned to learn of this application which would see 8,100 cows imprisoned in sheds for the majority of their lives - covering 22 acres of land in Norton Heath. If allowed to go ahead it would set the scene for an animal welfare and environmental disaster.
Viva! will be doing everything in our power to ensure the development by Nocton Dairies be thrown out by North Kesteven District Council planners.
The closing date for objections has now passed. Many hundreds of objections have now been lodged! View our planning objection to read about the issues.
Easter wouldn’t be the same without Montezuma’s cheeky chocolate selection and Booja-Booja’s unadulterated, mouth-watering truffles. For a grown-up Easter treat try Hipo Hyfryd’s white chocolate truffles. Grab ‘em while they last and enjoy an ethical Easter with Viva!.
Brits dump French cruelty!
Viva! persuades the Brits 2010 to take foie-gras off the menu
When it comes to the fight to make Britain 'foie-gras free', Viva! - and our supporters - are always on the case.
After a tip-off that Britain's largest music awards ceremony had the cruel French food-stuff on the menu we leapt into action earlier this week (8 Feb). Viva! contacted the organisers, pointing out the irony that they were celebrating the very best of British with the very worst of France. Thankfully they listened. Probably knowing only too well that alleged animal cruelty is never good publicity! Check out our campaigns against foie-gras here and become a fan of our new Facebook page to make Britain foie-gras free!
2000 people attended the Bath Incredible Veggie Roadshow!
Viva!'s Incredible Veggie Roadshow rolled into Bath on Saturday, February 6, 2010. As ever, it was a brilliant free family day out; with be cookery demonstrations (including from Bath's famous veggie restaurant Demuths and vegan chocolatier Hipo Hyfrd), talks, veggie stalls, competitions, cruelty-free fashion, beauty products, vegan food products, books, information and campaign news. Including all the goodies from Viva! and our sister organisation, the Vegetarian and Vegan Foundation, there were 17 stalls; representing the very best in veggie and vegan living!
Going against scientific opinion and common sense, the Welsh Assembly are arrogantly pushing ahead with their plans to slaughter badgers in May this year. The slaughter of Wales' wildlife could last five years and needlessly cost the lives of over a thousand animals. All for a policy to control the spread of bovine TB that simply won't work, and which is a cover for the failure of Government and the dairy industry. Viva! - along with fantastic local groups in Wales - have long opposed this move. Read our response to this latest news here. Find out how you can fight for Wales' wildlife here.
Campaigns 
Going against scientific opinion and common sense, the Welsh Assembly are arrogantly pushing ahead with their plans to slaughter badgers in May this year. The slaughter of Wales' wildlife could last five years and needlessly cost the lives of over a thousand animals. All for a policy to control the spread of bovine TB that simply won't work, and which is a cover for the failure of Government and the dairy industry. Viva! - along with 
