Viva! believes that the solution to all these problems is in our own hands: the best way to stop the destruction and the cruelty is to stop eating animals now – go vegetarian, or better still, vegan.
Through popular campaigns, solid research, undercover exposés and effective media skills we have brought the reality of modern farming into people's living rooms. We have enlightened millions, shocked most and changed the diets of many. You can help with these successes.
Despite neither being British nor legal to produce in this country, the BBC has allowed foie-gras to feature extensively in the series The Great British Menu.
Please contact them to demand they take an ethical decision that foie-gras is not to be used on their cookery shows and not promoted via their websites. Use our suggested email.
Hamish and Dougal are two Highland steers that need your help. The farmer who owns them is willing to spare them - if the funds can be raised to purchase and transport them to Hillside Animal Sanctuary. But time is running out! We have until the end of the summer to raise £2500+.
You can also buy a special ‘Save Hamish & Dougal’ t-shirt from those lovely people at the Compassionate Tee-Shop – with all profits going to the campaign! Click for unisex tees | click for women's tees
Despite being scared and well out of their comfort zone, a Viva! team have vowed to swim a mile outdoors on Sunday 24 June 2012.
They must be mad! Mad about animals and saving our natural world! They are risking the freezing cold waters of Lake Windermere in the Lake District to raise funds for Viva!’s campaigns.
A plea from the heart from Juliet! “I do question my sanity taking on this challenge, after all it is voluntary. I am a rubbish swimmer and on holiday always take a lilo in the water! I’m doing this in the hope that Viva! Supporters will take pity on us and sponsor us so we can raise funds for our animal campaigns which are so crucial for the world. I’m also looking forward to looking really sexy in my wet suit, swimming cap and goggles. It’s a look!”
"Good luck to all. A&E on standby! Jules you and the team are mad but brave!" - £25.00 from Jenny Carter
Gary and Ingrid Taylor will be attempting to complete a 70 mile stretch of the SW Coastal Path over seven days in early June to raise funds for the Farm Animal Sanctuary in memory of their 16 year old daughter, Isabel, who sadly died in September 2011.
Although many see it as the ultimate in free-range farming, the seemingly idyllic scene of a ewe and her lambs grazing is misleading. These animals spend their entire lives under human control. Behind the pastoral image lies an industry that relies on the mutilation of baby animals – and where life for many sheep and lambs is short and filled with pain, disease and fear.
This Easter, Viva! blew apart the cosy image of British sheep farming – thanks to everyone who joined in with our Easter action! We know that the sight of lambs gambolling in Spring can prick the conscience of meat-eaters, which is why we have produced a fantastic new door-drop leaflet to help them change. Door-drop throughout Spring and save lambs with our free leaflets. Order today!
>> Watch our special Easter appeal from Viva! founder and director, Juliet Gellatley
Thanks to local group Friends of the Wild Boar and the letters to the Forestry Commission from Viva! supporters, wildlife has a temporary reprieve in the Forest of Dean.
Shooting of wild boar has been stopped until at least September this year, when the local council finishes an inquiry and numbers of the animals has been officially estimated. This comes after fears that the Forestry Commission had all but wiped out the wild population. Whilst we welcome this moratorium, we will be working with local campaigners to ensure that the wild boar are protected and kept safe for good.
The Daily Mail carries our investigation into how at least 80 per cent of piglets are mutilated every year in Britain.
Earlier this year, Viva! filmed young piglets pulled out of their pens, having their back teeth cut off with pliers and their tails cut off with scissors. This despite routine mutilations supposedly being banned in the UK and Europe.
Experts say that it causes needless pain and suffering – yet it usually happens without anaesthetic! Ask yourself: would we allow human babies to be treated this way? View the footage.
Viva!’s longrunning campaign to kick cruelty out of football is paying divdends and making headlines (The Observer and The Daily Star).
News has reached us that Adidas and the other main football boot manufacturers are reducing the amount of kangaroo leather they are using. However, Adidas, Umbro, Puma and Nike still all use it to differing extents. We are working closely with the Australian Wildlife Protection Council to end this terrible trade once and for all, which helps drive the slaughter of over a million baby kangaroos each year.
Campaigns 
