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We help people go vegan, vegetarian or reduce the amount of meat they eat.

Reducing meat consumption helps save your health, the environment and other people.

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Well, no actually. Important as these are they’re...
Wave bye bye to burgers and bacon butties and you no longer help to destroy the Amazon. Say cheerio to chicken and you’re suddenly out of the extinction business.
Have you ever wondered what a cattle auction’s like? I’m guessing the answer is ‘no’- simply because they take place in secluded places, great big halls far from our ‘normal’ life and most of us don’t know anything about their existence. So I decided to pay one of them a visit… 
Can meat be part of a healthy diet? Do vegans miss out? Why do some go back to eating meat? What are the environmental and ethical issues?
Actor Peter Egan - famous for his roles in such well-loved TV ...
Find out more about Viva!'s campaign to make Britain Foie-gras Free!
Apparently it is now cheese that is responsible for the French Paradox Puzzle rather than red wine!
All welcome: vegans, veggies and those simply looking to cut down...
Word has reached us that celebrity chef Heston ...
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Sarah Jane Honeywell vegan actress
I became a vegetarian because of Viva!’s magazine, Viva!life and I then became a vegan because of Viva!'s Not In My Name Video. Viva! have changed my life for the better."

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