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Eating meat; fish and dairy causes environmental destruction, damages human health, contributes to global hunger and inflicts immense suffering on billions of animals across the world.
Viva! believes that the solution to all these problems is in our own hands: the best way to stop the destruction and the cruelty is to stop eating animals now – go vegetarian, or better still, vegan.
Through popular campaigns, solid research, undercover exposés and effective media skills we have brought the reality of modern farming into people's living rooms. We have enlightened millions, shocked most and changed the diets of many. You can help with these successes.
Latest news
Next stop Cambridge!
The Incredible Veggie Roadshow comes to Cambridge tomorrow
Viva! will bring the 31st of our inspiring events to The Guildhall, Market Square, Cambridge on Saturday, February 4.
Showcasing the very best in veggie and vegan lifestyles, from food and cookery, health and nutrition, to clothing and accessories, brought to you by stall holders and businesses from the local area and across the UK. Complete with entertaining and thought-provoking talks and cookery demos.
Running since 2004 — Scotland to Cornwall — the Shows are hugely popular, helping people go or be veggie or vegan.
Victory!: Wild Boar safe – for now
Thanks to local group Friends of the Wild Boar and the letters to the Forestry Commission from Viva! supporters, wildlife has a temporary reprieve in the Forest of Dean.
Shooting of wild boar has been stopped until at least September this year, when the local council finishes an inquiry and numbers of the animals has been officially estimated. This comes after fears that the Forestry Commission had all but wiped out the wild population. Whilst we welcome this moratorium, we will be working with local campaigners to ensure that the wild boar are protected and kept safe for good.
Please contact the Forestry Commission and ask for a permanent end to the shooting of wild boar. Read more here.
Viva! exposes the scandal of Britain's mutilated piglets!
Tell the Government that it must end
The Daily Mail carries our investigation into how at least 80 per cent of piglets are mutilated every year in Britain.
Earlier this year, Viva! filmed young piglets pulled out of their pens, having their back teeth cut off with pliers and their tails cut off with scissors. This despite routine mutilations supposedly being banned in the UK and Europe.
Experts say that it causes needless pain and suffering – yet it usually happens without anaesthetic! Ask yourself: would we allow human babies to be treated this way? View the footage.
Tell the Government it must stop! Please remember, the best way to end the suffering of animals is to stop eating them. Viva! is here to help.
Government green-lights badger ‘cull’ in England
 Viva! patron Martin Shaw says dump dairy for badgers!
Today (14 December 2011) the Government announced that it was authorising two pilot ‘culls’ of badgers in England (to probably take place after August next year).
Viva! has condemned the move as political cowardice and as a disastrous and unjustified attack on British wildlife. Actor Martin Shaw has backed Viva!’s call to dump dairy to save badgers and join our national boycott. You can read our full statement here.
What you can do: sign our English and Welsh petitions to boycott dairy. Spread the word for badgers. Order our free door-drop leaflets and tell the country why badgers are being scapegoated.
"Karma" music video featuring Sarah Jane Honeywell
Viva! is delighted that our supporter, BBC children’s presenter and actress, Sarah Jane Honeywell has produced a powerful, haunting, moving and sexy video to help us save animals.
This is a must-watch; see it here.
 Adidas on the run over kangaroo leather
Viva!’s longrunning campaign to kick cruelty out of football is paying divdends and making headlines (The Observer and The Daily Star).
News has reached us that Adidas and the other main football boot manufacturers are reducing the amount of kangaroo leather they are using. However, Adidas, Umbro, Puma and Nike still all use it to differing extents. We are working closely with the Australian Wildlife Protection Council to end this terrible trade once and for all, which helps drive the slaughter of over a million baby kangaroos each year.
Read more.
Cadbury Day of Action
We took to the streets of Bristol to protest Cadbury farms' treatment of calves (and the practices shockingly common across the UK dairy industry). These ‘by-products’ are separated from their mothers at only hours old and often shot in the head. Their only ‘crime’ is that they are the wrong sex to produce milk. Click on the link to watch a short film showing our demonstration.
Dump the dairy! Get involved at Milkmyths.org.uk and find cruelty-free alternatives to milk chocolates.
Fight Foston Mega Pig Farm!
 The pictures above are from a previous investigation of a farm connected to Midland Pig Producers Council still taking objections
Object online to the council with Viva!’s template
Watch our protest at the site with local people, Derby Animal Rights and Viva! mascot Piggles!
Thank you to everyone who helped fight this development the first time round. We won round one, but now the people behind what would be Britain’s largest ever pig farm (which will hold around 26,000 pigs) have resubmitted plans – this time to the county council. That’s why we need your help to fight this – again!
Although it would be wrong to think we don’t already have intensive farming of animals in the UK, the plans at Foston would be a lurch even further towards American style mega-farming and all that entails. As we have seen in the US, animals and local people often come a very distant second to the pursuit of profit. We should be getting rid of factory farming, not embracing it – and people power is the key to stopping such developments.
It only takes a minute to object to the council. Please object even if you did so before, as these are new plans. Every objection counts!
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